I’m a B2B copywriter and strategist for SaaS

I put the human touch in tech

The VIVID System

Through working as a copywriter and marketing strategist for mostly SaaS and tech companies, I discovered that the single biggest impact on results I can make, is to make my client’s brand sound and feel more like a person. I do this largely by hearing and retelling stories, creating stories, and highlighting relatable aspects of a brand’s personality.

But many of clients were asking me… what IS our brand personality, that I started documenting my system for finding and synthesizing a brand personality for my clients to use in their marketing and beyond.

Today this is called the VIVID System for Finding Your Unique Brand Personality and it has five parts, Voice, Identity, Values, Individuality and Dreams.

For an in-depth discussion of each of these approaches check out this page.

Marketing Audits and Strategy Consulting

If you’re not ready to hire me to write your emails or other copywriting for you… booking a strategy session or marketing audit is a great place to start. This will give you a chance to get my eyes on your copy and marketing plan so I can give you pro-tips and insights that you can implement in your business right away. I’ll also help you think about your audience in new ways, and help draw out your brand story, so that you can begin to experiment with story-based, personality driven, clearer messaging in your marketing.

You can book a one-time strategy session, or include this in your project in addition to hiring me for copywriting services. Also if you hire me for strategy in addition to email copywriting, we’ll look at your automation strategy, segmenting and funnels and target the most important emails first.

Book an initial consultation

Stories that Sell

Humans love stories. They engage us, draw us in, build curiosity, and establish familiarity and trust. That’s why I use story-based selling in all my email marketing. Stories can be short or long, depending on the story and the objective… but the amazing things is, short OR long, stories increase sales, and stories help build loyalty so that your customers stay with you… and tell others about you!

Read why Customers Love a Good Story

Get in touch to schedule a discovery call!

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