Email Storytelling

My emails are like getting

a fresh, hot, toasted bagel…

delivered to your Inbox.

Stories that Sell

Humans love stories. They engage us, draw us in, build curiosity, and establish familiarity and trust. That’s why I use story-based selling in all my email marketing. Stories can be short or long, depending on the story and the objective… but the amazing thing about stories, short OR long, they drive sales. Stories help new customers get to know you and existing customers stay with you… and tell others about you!

Read why Customers Love a Good Story

Strategy

Effective email marketing strategy involves Knowing your audience, Segmenting your list, and Writing emails that convert. Whether you hire me to consult you on email marketing strategy or to manage your entire email marketing program, I always start with these three areas.

Welcome Sequences

This is a set of 5 – 10 emails, depending on your market, that serve to welcome folks who have opted-in and show them how their life (DTC) or work (B2B) or both! will be improved by purchasing your product or service. Welcome sequences allow you to expand your brand beyond color schemes and logos, and show your prospects who you are and how you are… as if you were giving a person-to-person tour of your company.

Email Automation Sequences

Email automation sequences vary by industry, and many businesses already have some basic ones in place (Welcome, Order completed, Order shipped, Cart Abandonment, After-Purchase Follow-Up, Birthdays, or Special Occasions). However, few brands use these emails to develop their brand identity and nurture their audience towards becoming lifetime customers.

New Order emails have the highest open rates. In some industries, they are close to 100%. Yet, few brands use email copywriting techniques to set their brand apart and build customer loyalty.

Broadcast Emails

This is a chance to really dig into your prospects objections, worries, desires, fears and dreams. Each broadcast email focuses on a specific outcome and uses stories to move your reader from where they are, to where you need them to be. Broadcast emails can be very sales oriented, or non-sales (nurture) oriented, but they will always drive the reader further along that customer journey toward the purchase that’s right for them.

Sales Emails

Many people think sales emails are all that email marketing is about… but I put it at the bottom of the list, because sales-y emails don’t work, and they are the reason so many people believe (incorrectly) that email marketing is dead. However… if you’ve got all the emails above already in your email marketing plan, and you’ve warmed up your audience, answered their objections and primed their emotions… sales emails are the best kind… because they actually SELL!