This is a detailed breakdown of the process I used to craft cold email campaigns. I tweaked my process slightly for a b2b SaaS company that was using email as their primary outbound lead source and looking to branch out into more competitive segments of the market. In this article I outline the four stages of my cold email writing process.
<<Calling all subscription based SaaS companies! If I could help you reduce your churn by 50% with my 30-day retention email marketing formula… Helping you educate, inspire and retain your existing customers. Would you be Interested?>> ? If you have high rates of churn within your monthly subscriptions, then you are most likely failing to nurture […]
When your emails create a human connection between the reader and your company, you will hook more prospects and foster customer loyalty. But that doesn’t change the fact that emailing frequently, irregardless of the content, is going to make the biggest impact on your email ROI.