Aaroe Writing Archives
Content vs Copy
Posted on December 1, 2020 Leave a Comment
A lot of my clients ask for content when what they actually want is copy and visa versa. For most people outside the copywriting world, the difference between the two is not at all clear. This short essay aims to explain the difference in both process and value between copywriting and content writing, and how […]
What I wanted so badly I could taste it
Posted on May 31, 2020 Leave a Comment
I had just started therapy. The chance to talk about myself, and only myself was relishing. I loved being able to sit in the chair and have someone listen to me. There were a few questions, but very few. Yet somehow, a thing began to open up in me, a tenderness and an honesty. Really […]
The Scary Beginning
Posted on September 13, 2019 Leave a Comment
We all know the feeling of beginning something, the rush of nerves, or the uncontrollable excitement. There are new beginnings that happen in rhythm, the beginning of a new day, the beginning of summer, the start of a new fiscal year, or a new school year. There are beginnings we launch into with intention, a […]