People Buy From People

What I, and many marketers around me, know intuitively, that people buy from people, turns out is backed up by neuroscience.

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Marketing Lessons From My Visit To Japan: Part 5

Wherever you stand on the adoption of AI… It shouldn’t be all or nothing. We are fast facing a future where technology could dominate every facet of daily life. We must integrate AI with that which is most essentially human.

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How the Housewives Saved My Email List

I wrote to my list of bagel shop customers, trying to sell them bagels for Easter morning, and just blurted out all my secret distractions and frustrations and ridiculous adoration of these WOMEN! It turned out to be one of the most replied to, referenced and overall enjoyed emails I’d ever written.

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2022 Wrap Up: B2B Cold Email Trends

Cold email is a super effective way for b2b companies to bring in new business. The problem is… every one of your competitors is also sending cold emails. Your prospects are not going to respond to your company’s outreach when it’s buried among the literally hundreds of emails they receive in a day. But there are ways to make your cold emailing campaigns more effective and it starts by understanding what your prospective customers want. Then you have to figure out how to connect your company’s main objective to what your prospects actually want, and do this in a way that gets their attention. 

I’ve compiled a list of 8 types of cold emails that are trending in 2022. Any of these types of emails can work well to grow your outbound leads, however there are some things I’ve found out in the wilds of cold email country, that I advise you to avoid

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