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How To Post On LinkedIn as a SaaS Company

If you run a SaaS company and are not posting regularly on LinkedIn, you are missing out. That’s why I’ve put together a little how-to guide for posting as a SaaS founder and or CEO or even the head of marketing.

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A Copywriter’s Critique of The Barbie Movie

But as I reflect on the movie, and my own copywriting, I am struck by the possibility that what left me so empty and disappointed in the art form of the movie, also leaves me questioning my chosen career in copywriting.

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How To Use Stories In SaaS Emails

The word “story” is thrown around internet marketing circles constantly and yet very few marketers actually understand how to use story effectively, which is to say, versatily

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People Buy From People

What I, and many marketers around me, know intuitively, that people buy from people, turns out is backed up by neuroscience.

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