Introducing the framework I use to help tech brands humanize their marketing and outreach. This approach will help you stand out from your competition and relate to your prospects human to human, bringing in more leads, and reducing your churn.
There is a debate in email marketing about which is more important, the Subject Line or the From Line. They are both equally important, but for entirely different reasons. The From Line is about building trust in your brand and reducing unsubscribes.