Aaroe Writing Archives
How To Write A Story That Sells Like Magic
Posted on August 26, 2022 1 Comment
Email Storytelling Works, And It Can Be Like Magic For Your List… But Not In the Way You’d Expect Are you convinced that telling stories in your emails sells products… but you struggle to start writing? Have you seen metrics that prove story-based emails increase open rates (and more)… but you can’t figure out how […]
Emails From Yours Truly
Posted on July 15, 2022 Leave a Comment
The other day I wanted to write an email to the customers of my bagel shop featuring this cute candid photo. I took the photo during a gathering of old friends. The four-year-old in the picture had protested our fished and farmed dinner spread, and his parents quickly solved the problem by grabbing a bagel […]
Sell Your Product… Sell Your Brand
Posted on May 25, 2022 1 Comment
Build trust and connection with your audience with this email launch formula designed to sell your offer while also building your brand’s authority.
Content vs Copy
Posted on December 1, 2020 Leave a Comment
A lot of my clients ask for content when what they actually want is copy and visa versa. For most people outside the copywriting world, the difference between the two is not at all clear. This short essay aims to explain the difference in both process and value between copywriting and content writing, and how […]