Email Marketing Category

How To Use Stories In SaaS Emails

The word “story” is thrown around internet marketing circles constantly and yet very few marketers actually understand how to use story effectively, which is to say, versatily

Read More

The Power Of Sending Emails From A Person (Not A Brand)

There is a debate in email marketing about which is more important, the Subject Line or the From Line. They are both equally important, but for entirely different reasons. The From Line is about building trust in your brand and reducing unsubscribes.

Read More

How To Keep Business Owners Happy With Your Service

I’d like to help you see through the eyes of your business owner clients and begin to understand what matters most to them. If you can think like a business owner, I guarantee it will help you build a strong, in demand, service based business where your clients rave about you.

Read More

The Best Emails Are Conversations

I wrote to my list of bagel shop customers, trying to sell them bagels for Easter morning, and just blurted out all my secret distractions and frustrations and ridiculous adoration of these WOMEN! It turned out to be one of the most replied to, referenced and overall enjoyed emails I’d ever written.

Read More