Email Marketing Category

How the Housewives Saved My Email List

I wrote to my list of bagel shop customers, trying to sell them bagels for Easter morning, and just blurted out all my secret distractions and frustrations and ridiculous adoration of these WOMEN! It turned out to be one of the most replied to, referenced and overall enjoyed emails I’d ever written.

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How I Craft b2b Cold Email Campaigns for SaaS: Process Breakdown

This is a detailed breakdown of the process I used to craft cold email campaigns. I tweaked my process slightly for a b2b SaaS company that was using email as their primary outbound lead source and looking to branch out into more competitive segments of the market. In this article I outline the four stages of my cold email writing process.

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Reduce Your Subscriber Churn by Half

<<Calling all subscription based SaaS companies! If I could help you reduce your churn by 50% with my 30-day retention email marketing formula… Helping you educate, inspire and retain your existing customers. Would you be Interested?>> ?  If you have high rates of churn within your monthly subscriptions, then you are most likely failing to nurture […]

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Share Your Podcast Appearance: A How-To Guide

If you have yet to share your podcast appearance(s) to your email audience, you are missing out on a big opportunity.

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