Aaroe Writing Archives
Humanize Your Tech Brand
Posted on September 21, 2023 Leave a Comment
Introducing the framework I use to help tech brands humanize their marketing and outreach. This approach will help you stand out from your competition and relate to your prospects human to human, bringing in more leads, and reducing your churn.
How To Use Stories In SaaS Emails
Posted on July 13, 2023 Leave a Comment
The word “story” is thrown around internet marketing circles constantly and yet very few marketers actually understand how to use story effectively, which is to say, versatily
The Power Of Sending Emails From A Person (Not A Brand)
Posted on June 22, 2023 Leave a Comment
There is a debate in email marketing about which is more important, the Subject Line or the From Line. They are both equally important, but for entirely different reasons. The From Line is about building trust in your brand and reducing unsubscribes.
The Best Emails Are Conversations
Posted on February 16, 2023 Leave a Comment
I wrote to my list of bagel shop customers, trying to sell them bagels for Easter morning, and just blurted out all my secret distractions and frustrations and ridiculous adoration of these WOMEN! It turned out to be one of the most replied to, referenced and overall enjoyed emails I’d ever written.