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Make Sales like ‘Slippin Jimmy’ (of “Better Call Saul”)

The other night my son and I  were sitting on the couch snuggled together watching the hit TV show Better Call Saul. I was not expecting a marketing lesson to jump out at me from the carefully crafted, character rich, narrative. But at season 1, episode 10, titled “Marco,” that’s exactly what happened.

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How To Write A Story That Sells Like Magic

Email Storytelling Works, And It Can Be Like Magic For Your List… But Not In the Way You’d Expect Are you convinced that telling stories in your emails sells products… but you struggle to start writing?  Have you seen metrics that prove story-based emails increase open rates (and more)… but you can’t figure out how […]

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Give Your Brand A Personality

Use This Approach To Build a Connection With Your Customers, Share Memorable Stories, and Drive ROI If you are a founder/CEO of your business, I can’t stress enough how important it is to connect directly with your customers. Whether you run a product based, service based or a SaaS company, you will see positive results […]

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Don’t You Dare Delete My Welcome Emails

Learn why your welcome emails are getting deleted before they do their job… and the best way to hook your audience and get them interested in your brand.

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