Posted on August 10, 2022 1 Comment
Learn why your welcome emails are getting deleted before they do their job… and the best way to hook your audience and get them interested in your brand.
Posted on July 15, 2022 Leave a Comment
The other day I wanted to write an email to the customers of my bagel shop featuring this cute candid photo. I took the photo during a gathering of old friends. The four-year-old in the picture had protested our fished and farmed dinner spread, and his parents quickly solved the problem by grabbing a bagel […]
Posted on June 30, 2022 Leave a Comment
I’ve worked at a high level for twenty straight years but I never had to interview for a job. Until December 2021. I’ve run my own businesses my entire career, and since 2019 I’ve been freelancing as a copywriter. But as the world shifted, so did my copywriting business and I became hungry for more […]
Posted on June 10, 2022 1 Comment
My email inbox is full of pitches. I own a small brick&mortar plus e-com CPG business (it’s a bagel shop!) and from both fronts I get hit with hundreds of marketing emails a day. Sometimes… SOMETIMES… the subject line will get me to open. Usually, I open by mistake (have you seen the “re: Your […]