Aaroe Writing Archives
A Case For Doing Work That’s, “Beneath You”
Posted on October 11, 2022 Leave a Comment
I’ve always made a point to keep some of the tasks that I could delegate, on my own to-do list. Whether I’m running a 7-figure bagel enterprise, or growing a 4-figure solopreneur venture, I still value the simple tasks that aren’t directly making me money. Today I want to make a case for all business leaders to reserve a not-insignificant portion of their time on what others may consider “menial tasks.”
How I Craft b2b Cold Email Campaigns for SaaS: Process Breakdown
Posted on September 28, 2022 Leave a Comment
This is a detailed breakdown of the process I used to craft cold email campaigns. I tweaked my process slightly for a b2b SaaS company that was using email as their primary outbound lead source and looking to branch out into more competitive segments of the market. In this article I outline the four stages of my cold email writing process.