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Give Your Brand A Personality

Use This Approach To Build a Connection With Your Customers, Share Memorable Stories, and Drive ROI If you are a founder/CEO of your business, I can’t stress enough how important it is to connect directly with your customers. Whether you run a product based, service based or a SaaS company, you will see positive results […]

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Don’t You Dare Delete My Welcome Emails

Learn why your welcome emails are getting deleted before they do their job… and the best way to hook your audience and get them interested in your brand.

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Emails From Yours Truly

The other day I wanted to write an email to the customers of my bagel shop featuring this cute candid photo. I took the photo during a gathering of old friends. The four-year-old in the picture had protested our fished and farmed dinner spread, and his parents quickly solved the problem by grabbing a bagel […]

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Make Your Emails STAND OUT

My email inbox is full of pitches. I own a small brick&mortar plus e-com CPG business (it’s a bagel shop!) and from both fronts I get hit with hundreds of marketing emails a day. Sometimes… SOMETIMES… the subject line will get me to open. Usually, I open by mistake (have you seen the “re: Your […]

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