Even though I think presentation is incredibly important, and my visit to Japan taught me just how simple it can be to elevate the experience of presentation with small, thoughtful additions to the packaging and the process, I still know that at the core of good marketing has to be a solid, quality product.
Wherever you stand on the adoption of AI… It shouldn’t be all or nothing. We are fast facing a future where technology could dominate every facet of daily life. We must integrate AI with that which is most essentially human.
Today I unpack something that, as I continue to reflect on my time in Japan, I’ve realized is even more essential to the impact this country had on me. I’m seeking to uncover the cultural groundwork that feeds what I experienced so profoundly.
The Japanese love to form lines. At any bottleneck, a line will easily form to facilitate an orderly passage of people. We need to give our customers the same relaxing experience of orderliness, steady progression, and clear expectations in the way we build our sales experience.