Archives

Marketing Lessons From My Visit To Japan: Part 3

The Japanese love to form lines. At any bottleneck, a line will easily form to facilitate an orderly passage of people. We need to give our customers the same relaxing experience of orderliness, steady progression, and clear expectations in the way we build our sales experience.

Read More

Marketing Lessons From My Visit To Japan: Part 2

My family vacation in Japan took me to Osaka where I was reminded of more basic marketing lessons and how they apply across cultures and languages.

Read More

Marketing Lessons From My Visit To Japan

I came to Japan with my mind peaked to find some marketing lessons I could take back with me. What I found took me all the way back to the basics of marketing.

Read More

How To Write A Story That Sells Like Magic

Email Storytelling Works, And It Can Be Like Magic For Your List… But Not In the Way You’d Expect Are you convinced that telling stories in your emails sells products… but you struggle to start writing?  Have you seen metrics that prove story-based emails increase open rates (and more)… but you can’t figure out how […]

Read More