How To Use Stories In SaaS Emails

The word “story” is thrown around internet marketing circles constantly and yet very few marketers actually understand how to use story effectively, which is to say, versatily

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The Power Of Sending Emails From A Person (Not A Brand)

There is a debate in email marketing about which is more important, the Subject Line or the From Line. They are both equally important, but for entirely different reasons. The From Line is about building trust in your brand and reducing unsubscribes.

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The Best Emails Are Conversations

I wrote to my list of bagel shop customers, trying to sell them bagels for Easter morning, and just blurted out all my secret distractions and frustrations and ridiculous adoration of these WOMEN! It turned out to be one of the most replied to, referenced and overall enjoyed emails I’d ever written.

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2022 Wrap Up: B2B Cold Email Trends

Cold email is a super effective way for b2b companies to bring in new business. The problem is… every one of your competitors is also sending cold emails. Your prospects are not going to respond to your company’s outreach when it’s buried among the literally hundreds of emails they receive in a day. But there are ways to make your cold emailing campaigns more effective and it starts by understanding what your prospective customers want. Then you have to figure out how to connect your company’s main objective to what your prospects actually want, and do this in a way that gets their attention. 

I’ve compiled a list of 8 types of cold emails that are trending in 2022. Any of these types of emails can work well to grow your outbound leads, however there are some things I’ve found out in the wilds of cold email country, that I advise you to avoid

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