I wrote a damn good story for a client’s LinkedIn. My client rejected it. It showcased a remote worker’s triumphs from living with his parents to being able to build his own house at age 35. I hooked the reader with the juxtaposition of the post’s hero making $2/hr at his previous job while his […]
Whether you are a personal brand, a SaaS company, or anyone in the b2b space, it’s important to target your intended vertical in your content marketing by relating stories, advice, and calling out pain points that your ideal customers can relate to.
If you run a SaaS company and are not posting regularly on LinkedIn, you are missing out. That’s why I’ve put together a little how-to guide for posting as a SaaS founder and or CEO or even the head of marketing.
But as I reflect on the movie, and my own copywriting, I am struck by the possibility that what left me so empty and disappointed in the art form of the movie, also leaves me questioning my chosen career in copywriting.