Aaroe Writing Archives
Clarify Your Audience
Posted on August 24, 2023 Leave a Comment
Whether you are a personal brand, a SaaS company, or anyone in the b2b space, it’s important to target your intended vertical in your content marketing by relating stories, advice, and calling out pain points that your ideal customers can relate to.
Share Your Podcast Appearance: A How-To Guide
Posted on September 13, 2022 Leave a Comment
If you have yet to share your podcast appearance(s) to your email audience, you are missing out on a big opportunity.
Content vs Copy
Posted on December 1, 2020 Leave a Comment
A lot of my clients ask for content when what they actually want is copy and visa versa. For most people outside the copywriting world, the difference between the two is not at all clear. This short essay aims to explain the difference in both process and value between copywriting and content writing, and how […]