Aaroe Writing Archives
It’s Only A Good Story If It’s Yours
Posted on October 26, 2023 Leave a Comment
I wrote a damn good story for a client’s LinkedIn. My client rejected it. It showcased a remote worker’s triumphs from living with his parents to being able to build his own house at age 35. I hooked the reader with the juxtaposition of the post’s hero making $2/hr at his previous job while his […]
Humanize Your Tech Brand
Posted on September 21, 2023 Leave a Comment
Introducing the framework I use to help tech brands humanize their marketing and outreach. This approach will help you stand out from your competition and relate to your prospects human to human, bringing in more leads, and reducing your churn.
How To Post On LinkedIn as a SaaS Company
Posted on August 10, 2023 Leave a Comment
If you run a SaaS company and are not posting regularly on LinkedIn, you are missing out. That’s why I’ve put together a little how-to guide for posting as a SaaS founder and or CEO or even the head of marketing.
How To Use Stories In SaaS Emails
Posted on July 13, 2023 Leave a Comment
The word “story” is thrown around internet marketing circles constantly and yet very few marketers actually understand how to use story effectively, which is to say, versatily