Archives

It’s Only A Good Story If It’s Yours

I wrote a damn good story for a client’s LinkedIn. My client rejected it. It showcased a remote worker’s triumphs from living with his parents to being able to build his own house at age 35. I hooked the reader with the juxtaposition of the post’s hero making $2/hr at his previous job while his […]

Read More

Humanize Your Tech Brand

Introducing the framework I use to help tech brands humanize their marketing and outreach. This approach will help you stand out from your competition and relate to your prospects human to human, bringing in more leads, and reducing your churn.

Read More

How To Post On LinkedIn as a SaaS Company

If you run a SaaS company and are not posting regularly on LinkedIn, you are missing out. That’s why I’ve put together a little how-to guide for posting as a SaaS founder and or CEO or even the head of marketing.

Read More

How To Use Stories In SaaS Emails

The word “story” is thrown around internet marketing circles constantly and yet very few marketers actually understand how to use story effectively, which is to say, versatily

Read More