Aaroe Writing Archives
People Buy From People
Posted on May 18, 2023 Leave a Comment
What I, and many marketers around me, know intuitively, that people buy from people, turns out is backed up by neuroscience.
How the Housewives Saved My Email List
Posted on January 28, 2023 Leave a Comment
I wrote to my list of bagel shop customers, trying to sell them bagels for Easter morning, and just blurted out all my secret distractions and frustrations and ridiculous adoration of these WOMEN! It turned out to be one of the most replied to, referenced and overall enjoyed emails I’d ever written.
A Case For Doing Work That’s, “Beneath You”
Posted on October 11, 2022 Leave a Comment
I’ve always made a point to keep some of the tasks that I could delegate, on my own to-do list. Whether I’m running a 7-figure bagel enterprise, or growing a 4-figure solopreneur venture, I still value the simple tasks that aren’t directly making me money. Today I want to make a case for all business leaders to reserve a not-insignificant portion of their time on what others may consider “menial tasks.”
SaaS Email Breakdown: Featuring Bonjoro
Posted on October 5, 2022 Leave a Comment
If you are a SaaS company, e-com app developer or an agency looking to increase visibility and conversions with email marketing, you will learn a lot from today’s email breakdown.