Archives

Clarify Your Audience

Whether you are a personal brand, a SaaS company, or anyone in the b2b space, it’s important to target your intended vertical in your content marketing by relating stories, advice, and calling out pain points that your ideal customers can relate to.

Read More

How To Post On LinkedIn as a SaaS Company

If you run a SaaS company and are not posting regularly on LinkedIn, you are missing out. That’s why I’ve put together a little how-to guide for posting as a SaaS founder and or CEO or even the head of marketing.

Read More

How To Use Stories In SaaS Emails

The word “story” is thrown around internet marketing circles constantly and yet very few marketers actually understand how to use story effectively, which is to say, versatily

Read More

People Buy From People

What I, and many marketers around me, know intuitively, that people buy from people, turns out is backed up by neuroscience.

Read More