Aaroe Writing Archives
Make Sales like ‘Slippin Jimmy’ (of “Better Call Saul”)
Posted on October 23, 2022 Leave a Comment
The other night my son and I were sitting on the couch snuggled together watching the hit TV show Better Call Saul. I was not expecting a marketing lesson to jump out at me from the carefully crafted, character rich, narrative. But at season 1, episode 10, titled “Marco,” that’s exactly what happened.