Aaroe Writing Archives
A Case For Doing Work That’s, “Beneath You”
Posted on October 11, 2022 Leave a Comment
I’ve always made a point to keep some of the tasks that I could delegate, on my own to-do list. Whether I’m running a 7-figure bagel enterprise, or growing a 4-figure solopreneur venture, I still value the simple tasks that aren’t directly making me money. Today I want to make a case for all business leaders to reserve a not-insignificant portion of their time on what others may consider “menial tasks.”
Emails From Yours Truly
Posted on July 15, 2022 Leave a Comment
The other day I wanted to write an email to the customers of my bagel shop featuring this cute candid photo. I took the photo during a gathering of old friends. The four-year-old in the picture had protested our fished and farmed dinner spread, and his parents quickly solved the problem by grabbing a bagel […]
Make Your Emails STAND OUT
Posted on June 10, 2022 1 Comment
My email inbox is full of pitches. I own a small brick&mortar plus e-com CPG business (it’s a bagel shop!) and from both fronts I get hit with hundreds of marketing emails a day. Sometimes… SOMETIMES… the subject line will get me to open. Usually, I open by mistake (have you seen the “re: Your […]
Sell Your Product… Sell Your Brand
Posted on May 25, 2022 Leave a Comment
Build trust and connection with your audience with this email launch formula designed to sell your offer while also building your brand’s authority.