Refletions Category

A Case For Doing Work That’s, “Beneath You”

I’ve always made a point to keep some of the tasks that I could delegate, on my own to-do list. Whether I’m running a 7-figure bagel enterprise, or growing a 4-figure solopreneur venture, I still value the simple tasks that aren’t directly making me money. Today I want to make a case for all business leaders to reserve a not-insignificant portion of their time on what others may consider “menial tasks.”

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How To Write A Story That Sells Like Magic

Email Storytelling Works, And It Can Be Like Magic For Your List… But Not In the Way You’d Expect Are you convinced that telling stories in your emails sells products… but you struggle to start writing?  Have you seen metrics that prove story-based emails increase open rates (and more)… but you can’t figure out how […]

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Emails From Yours Truly

The other day I wanted to write an email to the customers of my bagel shop featuring this cute candid photo. I took the photo during a gathering of old friends. The four-year-old in the picture had protested our fished and farmed dinner spread, and his parents quickly solved the problem by grabbing a bagel […]

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MIBO DANCE PARTY: A REVIEW

I attended a virtual event this evening that reminded me why I like virtual events…. Because I hated it. I mean… I had fun. I learned how to do a bunch of new shit. I caught up with an old acquaintance and I even made a new virtual friend. I also kind of experienced what it’s like […]

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