Introducing the framework I use to help tech brands humanize their marketing and outreach. This approach will help you stand out from your competition and relate to your prospects human to human, bringing in more leads, and reducing your churn.
Whether you are a personal brand, a SaaS company, or anyone in the b2b space, it’s important to target your intended vertical in your content marketing by relating stories, advice, and calling out pain points that your ideal customers can relate to.
If you run a SaaS company and are not posting regularly on LinkedIn, you are missing out. That’s why I’ve put together a little how-to guide for posting as a SaaS founder and or CEO or even the head of marketing.