Aaroe Writing B2B Marketing Category
How To Use Stories In SaaS Emails
Posted on July 13, 2023 Leave a Comment
The word “story” is thrown around internet marketing circles constantly and yet very few marketers actually understand how to use story effectively, which is to say, versatily
The Power Of Sending Emails From A Person (Not A Brand)
Posted on June 22, 2023 Leave a Comment
There is a debate in email marketing about which is more important, the Subject Line or the From Line. They are both equally important, but for entirely different reasons. The From Line is about building trust in your brand and reducing unsubscribes.
People Buy From People
Posted on May 18, 2023 1 Comment
What I, and many marketers around me, know intuitively, that people buy from people, turns out is backed up by neuroscience.
The Best Emails Are Conversations
Posted on February 16, 2023 Leave a Comment
I wrote to my list of bagel shop customers, trying to sell them bagels for Easter morning, and just blurted out all my secret distractions and frustrations and ridiculous adoration of these WOMEN! It turned out to be one of the most replied to, referenced and overall enjoyed emails I’d ever written.