Marketing Category

How the Housewives Saved My Email List

I wrote to my list of bagel shop customers, trying to sell them bagels for Easter morning, and just blurted out all my secret distractions and frustrations and ridiculous adoration of these WOMEN! It turned out to be one of the most replied to, referenced and overall enjoyed emails I’d ever written.

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2022 Wrap Up: B2B Cold Email Trends

Cold email is a super effective way for b2b companies to bring in new business. The problem is… every one of your competitors is also sending cold emails. Your prospects are not going to respond to your company’s outreach when it’s buried among the literally hundreds of emails they receive in a day. But there are ways to make your cold emailing campaigns more effective and it starts by understanding what your prospective customers want. Then you have to figure out how to connect your company’s main objective to what your prospects actually want, and do this in a way that gets their attention. 

I’ve compiled a list of 8 types of cold emails that are trending in 2022. Any of these types of emails can work well to grow your outbound leads, however there are some things I’ve found out in the wilds of cold email country, that I advise you to avoid

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Black Friday SaaS Email Breakdown: Featuring Attentive

This email starts out strong, and loses me completely by the end. Unfortunately, that’s the trend with most SaaS and tech email marketing. Tech companies who embrace storytelling, bold selling, and proven direct response copy-writing techniques like I’ve described in the different sections above, are going to stand out from their competition.

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Make Sales like ‘Slippin Jimmy’ (of “Better Call Saul”)

The other night my son and I  were sitting on the couch snuggled together watching the hit TV show Better Call Saul. I was not expecting a marketing lesson to jump out at me from the carefully crafted, character rich, narrative. But at season 1, episode 10, titled “Marco,” that’s exactly what happened.

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