Aaroe Writing Marketing Category
It’s Only A Good Story If It’s Yours
Posted on October 26, 2023 Leave a Comment
I wrote a damn good story for a client’s LinkedIn. My client rejected it. It showcased a remote worker’s triumphs from living with his parents to being able to build his own house at age 35. I hooked the reader with the juxtaposition of the post’s hero making $2/hr at his previous job while his […]
Belonging Marketing – Taylor’s Version
Posted on October 13, 2023 Leave a Comment
Today I am going to propose a different core need, one I’ve heard spoken of, but never fully fleshed out before. That need is belonging, which when it is met, defines for me the true meaning of community
Humanize Your Tech Brand
Posted on September 21, 2023 Leave a Comment
Introducing the framework I use to help tech brands humanize their marketing and outreach. This approach will help you stand out from your competition and relate to your prospects human to human, bringing in more leads, and reducing your churn.
Temperance Rally This Evening: All Are Welcome
Posted on September 7, 2023 Leave a Comment
I used some early 20th century rally posters to create a simple guide on the essence of effective direct response copywriting.