Marketing Category

It’s Only A Good Story If It’s Yours

I wrote a damn good story for a client’s LinkedIn. My client rejected it. It showcased a remote worker’s triumphs from living with his parents to being able to build his own house at age 35. I hooked the reader with the juxtaposition of the post’s hero making $2/hr at his previous job while his […]

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Belonging Marketing – Taylor’s Version

Today I am going to propose a different core need, one I’ve heard spoken of, but never fully fleshed out before. That need is belonging, which when it is met, defines for me the true meaning of community

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Humanize Your Tech Brand

Introducing the framework I use to help tech brands humanize their marketing and outreach. This approach will help you stand out from your competition and relate to your prospects human to human, bringing in more leads, and reducing your churn.

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Temperance Rally This Evening: All Are Welcome

I used some early 20th century rally posters to create a simple guide on the essence of effective direct response copywriting.

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