Business Ownership Category

Humanize Your Tech Brand

Introducing the framework I use to help tech brands humanize their marketing and outreach. This approach will help you stand out from your competition and relate to your prospects human to human, bringing in more leads, and reducing your churn.

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Clarify Your Audience

Whether you are a personal brand, a SaaS company, or anyone in the b2b space, it’s important to target your intended vertical in your content marketing by relating stories, advice, and calling out pain points that your ideal customers can relate to.

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How To Post On LinkedIn as a SaaS Company

If you run a SaaS company and are not posting regularly on LinkedIn, you are missing out. That’s why I’ve put together a little how-to guide for posting as a SaaS founder and or CEO or even the head of marketing.

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How To Grow An Online Career When You Already Have A Full Time Job

It’s taken me several years of failing to meet my time management goals, and feeling like I’m doing it all wrong, to finally realize I need to relax and let my natural inclinations take over. Since I don’t have completely open work days in a row to focus on my online business, I can’t build my business the same way most of my colleagues are working on theirs.

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