[{"id":6768,"link":"https:\/\/aaroewriting.com\/2023\/10\/26\/its-only-a-good-story-if-its-yours\/","name":"its-only-a-good-story-if-its-yours","thumbnail":{"url":"https:\/\/i0.wp.com\/aaroewriting.com\/wp-content\/uploads\/2023\/10\/pexels-suzy-hazelwood-1995842.jpg?fit=5500%2C3366&ssl=1","alt":""},"title":"It's Only A Good Story If It's Yours","author":{"name":"Annie Aaroe","link":"https:\/\/aaroewriting.com\/author\/annieaaroe\/"},"date":"Oct 26, 2023","dateGMT":"2023-10-27 02:34:03","modifiedDate":"2023-10-27 06:31:47","modifiedDateGMT":"2023-10-27 11:31:47","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/b2b-marketing\/\" rel=\"category tag\">B2B Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/copywriting\/\" rel=\"category tag\">Copywriting<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/vivid-system\/\" rel=\"category tag\">VIVID System<\/a>","space":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/b2b-marketing\/\" rel=\"category tag\">B2B Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/copywriting\/\" rel=\"category tag\">Copywriting<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/vivid-system\/\" rel=\"category tag\">VIVID System<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/aaroewriting.com\/tag\/branding\/' rel='post_tag'>Branding<\/a><a href='https:\/\/aaroewriting.com\/tag\/copywriting\/' rel='post_tag'>copywriting<\/a><a href='https:\/\/aaroewriting.com\/tag\/linkedin\/' rel='post_tag'>LinkedIn<\/a><a href='https:\/\/aaroewriting.com\/tag\/storytelling\/' rel='post_tag'>storytelling<\/a>"},"readTime":{"min":2,"sec":17},"status":"publish","excerpt":""},{"id":6660,"link":"https:\/\/aaroewriting.com\/2023\/10\/13\/belonging-marketing-taylors-version\/","name":"belonging-marketing-taylors-version","thumbnail":{"url":"https:\/\/i0.wp.com\/aaroewriting.com\/wp-content\/uploads\/2023\/10\/Taylor-Swift-The-Eras-Tour.jpg?fit=1200%2C676&ssl=1","alt":""},"title":"Belonging Marketing - Taylor's Version","author":{"name":"Annie Aaroe","link":"https:\/\/aaroewriting.com\/author\/annieaaroe\/"},"date":"Oct 13, 2023","dateGMT":"2023-10-13 15:30:05","modifiedDate":"2023-10-26 21:35:02","modifiedDateGMT":"2023-10-27 02:35:02","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/refletions\/\" rel=\"category tag\">Refletions<\/a>","space":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/refletions\/\" rel=\"category tag\">Refletions<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/aaroewriting.com\/tag\/belonging-marketing\/' rel='post_tag'>Belonging Marketing<\/a><a href='https:\/\/aaroewriting.com\/tag\/core-emotions\/' rel='post_tag'>Core Emotions<\/a><a href='https:\/\/aaroewriting.com\/tag\/eras-tour\/' rel='post_tag'>Eras Tour<\/a><a href='https:\/\/aaroewriting.com\/tag\/taylor-swift\/' rel='post_tag'>Taylor Swift<\/a>"},"readTime":{"min":10,"sec":39},"status":"publish","excerpt":"Today I am going to propose a different core need, one I\u2019ve heard spoken of, but never fully fleshed out before. That need is belonging, which when it is met, defines for me the true meaning of community"},{"id":6556,"link":"https:\/\/aaroewriting.com\/2023\/09\/21\/humanize-your-tech-brand\/","name":"humanize-your-tech-brand","thumbnail":{"url":"https:\/\/i0.wp.com\/aaroewriting.com\/wp-content\/uploads\/2023\/09\/markus-spiske-iar-afB0QQw-unsplash.jpg?fit=5760%2C3840&ssl=1","alt":""},"title":"Humanize Your Tech Brand","author":{"name":"Annie Aaroe","link":"https:\/\/aaroewriting.com\/author\/annieaaroe\/"},"date":"Sep 21, 2023","dateGMT":"2023-09-21 14:41:16","modifiedDate":"2023-10-27 06:30:55","modifiedDateGMT":"2023-10-27 11:30:55","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/b2b-marketing\/\" rel=\"category tag\">B2B Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/business-ownership\/\" rel=\"category tag\">Business Ownership<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/saas-marketing\/\" rel=\"category tag\">SaaS Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/vivid-system\/\" rel=\"category tag\">VIVID System<\/a>","space":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/b2b-marketing\/\" rel=\"category tag\">B2B Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/business-ownership\/\" rel=\"category tag\">Business Ownership<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/saas-marketing\/\" rel=\"category tag\">SaaS Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/vivid-system\/\" rel=\"category tag\">VIVID System<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/aaroewriting.com\/tag\/branding\/' rel='post_tag'>Branding<\/a><a href='https:\/\/aaroewriting.com\/tag\/conversion-copy\/' rel='post_tag'>Conversion Copy<\/a><a href='https:\/\/aaroewriting.com\/tag\/direct-response-copywriting\/' rel='post_tag'>Direct Response Copywriting<\/a><a href='https:\/\/aaroewriting.com\/tag\/tricks-hacks\/' rel='post_tag'>Tricks & Hacks<\/a>"},"readTime":{"min":2,"sec":50},"status":"publish","excerpt":"Introducing the framework I use to help tech brands humanize their marketing and outreach. This approach will help you stand out from your competition and relate to your prospects human to human, bringing in more leads, and reducing your churn."},{"id":6485,"link":"https:\/\/aaroewriting.com\/2023\/09\/07\/temperance-rally-this-evening-all-are-welcome\/","name":"temperance-rally-this-evening-all-are-welcome","thumbnail":{"url":"https:\/\/i0.wp.com\/aaroewriting.com\/wp-content\/uploads\/2023\/09\/Rally-Posters-Pic.jpg?fit=2864%2C2859&ssl=1","alt":""},"title":"Temperance Rally This Evening: All Are Welcome","author":{"name":"Annie Aaroe","link":"https:\/\/aaroewriting.com\/author\/annieaaroe\/"},"date":"Sep 7, 2023","dateGMT":"2023-09-08 00:23:57","modifiedDate":"2023-09-07 19:42:49","modifiedDateGMT":"2023-09-08 00:42:49","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/email-breakdown\/\" rel=\"category tag\">Breakdown<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/copywriting\/\" rel=\"category tag\">Copywriting<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/travel\/\" rel=\"category tag\">Travel<\/a>","space":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/email-breakdown\/\" rel=\"category tag\">Breakdown<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/copywriting\/\" rel=\"category tag\">Copywriting<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/travel\/\" rel=\"category tag\">Travel<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/aaroewriting.com\/tag\/anti-slavery\/' rel='post_tag'>Anti-Slavery<\/a><a href='https:\/\/aaroewriting.com\/tag\/conversion-copy\/' rel='post_tag'>Conversion Copy<\/a><a href='https:\/\/aaroewriting.com\/tag\/direct-response-copywriting\/' rel='post_tag'>Direct Response Copywriting<\/a><a href='https:\/\/aaroewriting.com\/tag\/history\/' rel='post_tag'>History<\/a><a href='https:\/\/aaroewriting.com\/tag\/immigration\/' rel='post_tag'>Immigration<\/a><a href='https:\/\/aaroewriting.com\/tag\/museum-artifacts\/' rel='post_tag'>Museum Artifacts<\/a><a href='https:\/\/aaroewriting.com\/tag\/political-posters\/' rel='post_tag'>Political Posters<\/a><a href='https:\/\/aaroewriting.com\/tag\/temperance\/' rel='post_tag'>Temperance<\/a>"},"readTime":{"min":9,"sec":26},"status":"publish","excerpt":"I used some early 20th century rally posters to create a simple guide on the essence of effective direct response copywriting."},{"id":6434,"link":"https:\/\/aaroewriting.com\/2023\/08\/24\/clarify-your-audience\/","name":"clarify-your-audience","thumbnail":{"url":"https:\/\/i0.wp.com\/aaroewriting.com\/wp-content\/uploads\/2023\/08\/melanie-deziel-U33fHryBYBU-unsplash.jpg?fit=5568%2C3712&ssl=1","alt":""},"title":"Clarify Your Audience","author":{"name":"Annie Aaroe","link":"https:\/\/aaroewriting.com\/author\/annieaaroe\/"},"date":"Aug 24, 2023","dateGMT":"2023-08-24 12:15:21","modifiedDate":"2023-08-24 07:30:47","modifiedDateGMT":"2023-08-24 12:30:47","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/b2b-marketing\/\" rel=\"category tag\">B2B Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/business-ownership\/\" rel=\"category tag\">Business Ownership<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/saas-marketing\/\" rel=\"category tag\">SaaS Marketing<\/a>","space":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/b2b-marketing\/\" rel=\"category tag\">B2B Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/business-ownership\/\" rel=\"category tag\">Business Ownership<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/saas-marketing\/\" rel=\"category tag\">SaaS Marketing<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/aaroewriting.com\/tag\/brand-personality\/' rel='post_tag'>Brand personality<\/a><a href='https:\/\/aaroewriting.com\/tag\/business-strategy\/' rel='post_tag'>Business Strategy<\/a><a href='https:\/\/aaroewriting.com\/tag\/content-marketing\/' rel='post_tag'>Content Marketing<\/a><a href='https:\/\/aaroewriting.com\/tag\/copywriting\/' rel='post_tag'>copywriting<\/a><a href='https:\/\/aaroewriting.com\/tag\/inbound-lead-generation\/' rel='post_tag'>inbound lead generation<\/a><a href='https:\/\/aaroewriting.com\/tag\/lead-generation\/' rel='post_tag'>Lead generation<\/a>"},"readTime":{"min":2,"sec":57},"status":"publish","excerpt":"Whether you are a personal brand, a SaaS company, or anyone in the b2b space, it\u2019s important to target your intended vertical in your content marketing by relating stories, advice, and calling out pain points that your ideal customers can relate to."},{"id":6389,"link":"https:\/\/aaroewriting.com\/2023\/08\/10\/how-to-post-on-linkedin-as-a-saas-company\/","name":"how-to-post-on-linkedin-as-a-saas-company","thumbnail":{"url":"https:\/\/i0.wp.com\/aaroewriting.com\/wp-content\/uploads\/2023\/08\/pexels-airam-datoon-16450744.jpg?fit=3120%2C2080&ssl=1","alt":""},"title":"How To Post On LinkedIn as a SaaS Company","author":{"name":"Annie Aaroe","link":"https:\/\/aaroewriting.com\/author\/annieaaroe\/"},"date":"Aug 10, 2023","dateGMT":"2023-08-10 14:50:09","modifiedDate":"2023-08-10 10:06:12","modifiedDateGMT":"2023-08-10 15:06:12","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/b2b-marketing\/\" rel=\"category tag\">B2B Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/business-ownership\/\" rel=\"category tag\">Business Ownership<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/saas-marketing\/\" rel=\"category tag\">SaaS Marketing<\/a>","space":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/b2b-marketing\/\" rel=\"category tag\">B2B Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/business-ownership\/\" rel=\"category tag\">Business Ownership<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/saas-marketing\/\" rel=\"category tag\">SaaS Marketing<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/aaroewriting.com\/tag\/brand-awareness\/' rel='post_tag'>Brand Awareness<\/a><a href='https:\/\/aaroewriting.com\/tag\/brand-personality\/' rel='post_tag'>Brand personality<\/a><a href='https:\/\/aaroewriting.com\/tag\/branding\/' rel='post_tag'>Branding<\/a><a href='https:\/\/aaroewriting.com\/tag\/business-strategy\/' rel='post_tag'>Business Strategy<\/a><a href='https:\/\/aaroewriting.com\/tag\/copywriting\/' rel='post_tag'>copywriting<\/a><a href='https:\/\/aaroewriting.com\/tag\/founder-ceo\/' rel='post_tag'>founder\/ceo<\/a><a href='https:\/\/aaroewriting.com\/tag\/hashtags\/' rel='post_tag'>hashtags<\/a><a href='https:\/\/aaroewriting.com\/tag\/how-to\/' rel='post_tag'>How To<\/a><a href='https:\/\/aaroewriting.com\/tag\/lead-generation\/' rel='post_tag'>Lead generation<\/a><a href='https:\/\/aaroewriting.com\/tag\/linkedin\/' rel='post_tag'>LinkedIn<\/a><a href='https:\/\/aaroewriting.com\/tag\/social-media\/' rel='post_tag'>social media<\/a><a href='https:\/\/aaroewriting.com\/tag\/storytelling\/' rel='post_tag'>storytelling<\/a><a href='https:\/\/aaroewriting.com\/tag\/writing\/' rel='post_tag'>Writing<\/a>"},"readTime":{"min":6,"sec":11},"status":"publish","excerpt":"If you run a SaaS company and are not posting regularly on LinkedIn, you are missing out. That\u2019s why I\u2019ve put together a little how-to guide for posting as a SaaS founder and or CEO or even the head of marketing."},{"id":6318,"link":"https:\/\/aaroewriting.com\/2023\/07\/27\/a-copywriters-critique-of-the-barbie-movie\/","name":"a-copywriters-critique-of-the-barbie-movie","thumbnail":{"url":"https:\/\/i0.wp.com\/aaroewriting.com\/wp-content\/uploads\/2023\/07\/sandra-gabriel-8XKX_Pp55K0-unsplash.jpg?fit=3456%2C5184&ssl=1","alt":""},"title":"A Copywriter\u2019s Critique of The Barbie Movie","author":{"name":"Annie Aaroe","link":"https:\/\/aaroewriting.com\/author\/annieaaroe\/"},"date":"Jul 27, 2023","dateGMT":"2023-07-27 18:19:05","modifiedDate":"2023-07-29 10:09:37","modifiedDateGMT":"2023-07-29 15:09:37","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/refletions\/\" rel=\"category tag\">Refletions<\/a>","space":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/refletions\/\" rel=\"category tag\">Refletions<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/aaroewriting.com\/tag\/barbie-movie\/' rel='post_tag'>Barbie Movie<\/a><a href='https:\/\/aaroewriting.com\/tag\/copywriting\/' rel='post_tag'>copywriting<\/a><a href='https:\/\/aaroewriting.com\/tag\/feminism\/' rel='post_tag'>Feminism<\/a><a href='https:\/\/aaroewriting.com\/tag\/storytelling\/' rel='post_tag'>storytelling<\/a>"},"readTime":{"min":4,"sec":12},"status":"publish","excerpt":"But as I reflect on the movie, and my own copywriting, I am struck by the possibility that what left me so empty and disappointed in the art form of the movie, also leaves me questioning my chosen career in copywriting."},{"id":6239,"link":"https:\/\/aaroewriting.com\/2023\/07\/13\/how-to-use-stories-in-saas-emails\/","name":"how-to-use-stories-in-saas-emails","thumbnail":{"url":"https:\/\/i0.wp.com\/aaroewriting.com\/wp-content\/uploads\/2023\/07\/daniel-schludi-7JL7NdhaRd8-unsplash.jpg?fit=6720%2C4480&ssl=1","alt":""},"title":"How To Use Stories In SaaS Emails","author":{"name":"Annie Aaroe","link":"https:\/\/aaroewriting.com\/author\/annieaaroe\/"},"date":"Jul 13, 2023","dateGMT":"2023-07-13 20:23:40","modifiedDate":"2023-07-13 15:26:12","modifiedDateGMT":"2023-07-13 20:26:12","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/b2b-marketing\/\" rel=\"category tag\">B2B Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/email-marketing\/\" rel=\"category tag\">Email Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/saas-marketing\/\" rel=\"category tag\">SaaS Marketing<\/a>","space":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/b2b-marketing\/\" rel=\"category tag\">B2B Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/email-marketing\/\" rel=\"category tag\">Email Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/saas-marketing\/\" rel=\"category tag\">SaaS Marketing<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/aaroewriting.com\/tag\/brand-personality\/' rel='post_tag'>Brand personality<\/a><a href='https:\/\/aaroewriting.com\/tag\/branding\/' rel='post_tag'>Branding<\/a><a href='https:\/\/aaroewriting.com\/tag\/business-strategy\/' rel='post_tag'>Business Strategy<\/a><a href='https:\/\/aaroewriting.com\/tag\/conversion-copy\/' rel='post_tag'>Conversion Copy<\/a><a href='https:\/\/aaroewriting.com\/tag\/conversion-rates\/' rel='post_tag'>Conversion Rates<\/a><a href='https:\/\/aaroewriting.com\/tag\/copywriting\/' rel='post_tag'>copywriting<\/a><a href='https:\/\/aaroewriting.com\/tag\/email\/' rel='post_tag'>email<\/a><a href='https:\/\/aaroewriting.com\/tag\/leads\/' rel='post_tag'>Leads<\/a><a href='https:\/\/aaroewriting.com\/tag\/open-rates\/' rel='post_tag'>Open Rates<\/a><a href='https:\/\/aaroewriting.com\/tag\/saas-emails\/' rel='post_tag'>SaaS Emails<\/a><a href='https:\/\/aaroewriting.com\/tag\/storytelling\/' rel='post_tag'>storytelling<\/a><a href='https:\/\/aaroewriting.com\/tag\/tricks-hacks\/' rel='post_tag'>Tricks & Hacks<\/a><a href='https:\/\/aaroewriting.com\/tag\/writing\/' rel='post_tag'>Writing<\/a>"},"readTime":{"min":6,"sec":50},"status":"publish","excerpt":"The word \u201cstory\u201d is thrown around internet marketing circles constantly and yet very few marketers actually understand how to use story effectively, which is to say, versatily"},{"id":6161,"link":"https:\/\/aaroewriting.com\/2023\/06\/22\/the-power-of-sending-emails-from-a-person-not-a-brand\/","name":"the-power-of-sending-emails-from-a-person-not-a-brand","thumbnail":{"url":"https:\/\/i0.wp.com\/aaroewriting.com\/wp-content\/uploads\/2023\/06\/pexels-andrea-piacquadio-840996.jpg?fit=6100%2C4067&ssl=1","alt":""},"title":"The Power Of Sending Emails From A Person (Not A Brand)","author":{"name":"Annie Aaroe","link":"https:\/\/aaroewriting.com\/author\/annieaaroe\/"},"date":"Jun 22, 2023","dateGMT":"2023-06-22 20:03:48","modifiedDate":"2023-10-27 06:31:01","modifiedDateGMT":"2023-10-27 11:31:01","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/b2b-marketing\/\" rel=\"category tag\">B2B Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/email-marketing\/\" rel=\"category tag\">Email Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/saas-marketing\/\" rel=\"category tag\">SaaS Marketing<\/a>","space":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/b2b-marketing\/\" rel=\"category tag\">B2B Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/email-marketing\/\" rel=\"category tag\">Email Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/saas-marketing\/\" rel=\"category tag\">SaaS Marketing<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/aaroewriting.com\/tag\/branding\/' rel='post_tag'>Branding<\/a><a href='https:\/\/aaroewriting.com\/tag\/conversion-copy\/' rel='post_tag'>Conversion Copy<\/a><a href='https:\/\/aaroewriting.com\/tag\/conversion-rates\/' rel='post_tag'>Conversion Rates<\/a><a href='https:\/\/aaroewriting.com\/tag\/copywriting\/' rel='post_tag'>copywriting<\/a><a href='https:\/\/aaroewriting.com\/tag\/deliverability\/' rel='post_tag'>Deliverability<\/a><a href='https:\/\/aaroewriting.com\/tag\/email\/' rel='post_tag'>email<\/a><a href='https:\/\/aaroewriting.com\/tag\/from-line\/' rel='post_tag'>From Line<\/a><a href='https:\/\/aaroewriting.com\/tag\/open-rates\/' rel='post_tag'>Open Rates<\/a><a href='https:\/\/aaroewriting.com\/tag\/saas-emails\/' rel='post_tag'>SaaS Emails<\/a><a href='https:\/\/aaroewriting.com\/tag\/tricks-hacks\/' rel='post_tag'>Tricks & Hacks<\/a>"},"readTime":{"min":8,"sec":9},"status":"publish","excerpt":"There is a debate in email marketing about which is more important, the Subject Line or the From Line. They are both equally important, but for entirely different reasons. The From Line is about building trust in your brand and reducing unsubscribes."},{"id":6083,"link":"https:\/\/aaroewriting.com\/2023\/06\/09\/marketing-lessons-from-my-visit-to-japan-part-6\/","name":"marketing-lessons-from-my-visit-to-japan-part-6","thumbnail":{"url":"https:\/\/i0.wp.com\/aaroewriting.com\/wp-content\/uploads\/2023\/06\/kouji-tsuru-rvptCHTnoNs-unsplash.jpg?fit=8256%2C5504&ssl=1","alt":""},"title":"Marketing Lessons From My Visit To Japan: Part 6","author":{"name":"Annie Aaroe","link":"https:\/\/aaroewriting.com\/author\/annieaaroe\/"},"date":"Jun 9, 2023","dateGMT":"2023-06-09 11:23:04","modifiedDate":"2024-06-02 18:03:58","modifiedDateGMT":"2024-06-02 23:03:58","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/travel\/\" rel=\"category tag\">Travel<\/a>","space":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/travel\/\" rel=\"category tag\">Travel<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/aaroewriting.com\/tag\/bento\/' rel='post_tag'>Bento<\/a><a href='https:\/\/aaroewriting.com\/tag\/ekiben\/' rel='post_tag'>Ekiben<\/a><a href='https:\/\/aaroewriting.com\/tag\/japan\/' rel='post_tag'>Japan<\/a><a href='https:\/\/aaroewriting.com\/tag\/japanese-culture\/' rel='post_tag'>Japanese Culture<\/a><a href='https:\/\/aaroewriting.com\/tag\/packaging\/' rel='post_tag'>Packaging<\/a><a href='https:\/\/aaroewriting.com\/tag\/presentation\/' rel='post_tag'>Presentation<\/a><a href='https:\/\/aaroewriting.com\/tag\/ritual\/' rel='post_tag'>ritual<\/a><a href='https:\/\/aaroewriting.com\/tag\/ux-design\/' rel='post_tag'>UX Design<\/a><a href='https:\/\/aaroewriting.com\/tag\/visiting-japan\/' rel='post_tag'>visiting Japan<\/a>"},"readTime":{"min":6,"sec":27},"status":"publish","excerpt":"Even though I think presentation is incredibly important, and my visit to Japan taught me just how simple it can be to elevate the experience of presentation with small, thoughtful additions to the packaging and the process, I still know that at the core of good marketing has to be a solid, quality product."},{"id":5936,"link":"https:\/\/aaroewriting.com\/2023\/05\/18\/people-buy-from-people\/","name":"people-buy-from-people","thumbnail":{"url":"https:\/\/i0.wp.com\/aaroewriting.com\/wp-content\/uploads\/2023\/05\/pexels-ds-stories-9228390.jpg?fit=6514%2C4343&ssl=1","alt":""},"title":"People Buy From People","author":{"name":"Annie Aaroe","link":"https:\/\/aaroewriting.com\/author\/annieaaroe\/"},"date":"May 18, 2023","dateGMT":"2023-05-18 17:20:48","modifiedDate":"2023-10-27 06:30:59","modifiedDateGMT":"2023-10-27 11:30:59","commentCount":"1","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/b2b-marketing\/\" rel=\"category tag\">B2B Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/saas-marketing\/\" rel=\"category tag\">SaaS Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/vivid-system\/\" rel=\"category tag\">VIVID System<\/a>","space":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/b2b-marketing\/\" rel=\"category tag\">B2B Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/saas-marketing\/\" rel=\"category tag\">SaaS Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/vivid-system\/\" rel=\"category tag\">VIVID System<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/aaroewriting.com\/tag\/b2b\/' rel='post_tag'>B2B<\/a><a href='https:\/\/aaroewriting.com\/tag\/brand-personality\/' rel='post_tag'>Brand personality<\/a><a href='https:\/\/aaroewriting.com\/tag\/branding\/' rel='post_tag'>Branding<\/a><a href='https:\/\/aaroewriting.com\/tag\/copywriting\/' rel='post_tag'>copywriting<\/a><a href='https:\/\/aaroewriting.com\/tag\/email-marketing\/' rel='post_tag'>Email Marketing<\/a><a href='https:\/\/aaroewriting.com\/tag\/founder-ceo\/' rel='post_tag'>founder\/ceo<\/a><a href='https:\/\/aaroewriting.com\/tag\/reducing-churn\/' rel='post_tag'>Reducing Churn<\/a><a href='https:\/\/aaroewriting.com\/tag\/saas\/' rel='post_tag'>SaaS<\/a><a href='https:\/\/aaroewriting.com\/tag\/social-cognitive-neuroscience\/' rel='post_tag'>Social Cognitive Neuroscience<\/a><a href='https:\/\/aaroewriting.com\/tag\/storytelling\/' rel='post_tag'>storytelling<\/a><a href='https:\/\/aaroewriting.com\/tag\/vivid-system\/' rel='post_tag'>VIVID System<\/a>"},"readTime":{"min":6,"sec":27},"status":"publish","excerpt":"What I, and many marketers around me, know intuitively, that people buy from people, turns out is backed up by neuroscience."},{"id":5886,"link":"https:\/\/aaroewriting.com\/2023\/05\/11\/how-to-grow-an-online-career-when-you-already-have-a-full-time-job\/","name":"how-to-grow-an-online-career-when-you-already-have-a-full-time-job","thumbnail":{"url":"https:\/\/i0.wp.com\/aaroewriting.com\/wp-content\/uploads\/2023\/05\/pexels-jeshootscom-714701.jpg?fit=5472%2C3648&ssl=1","alt":""},"title":"How To Grow An Online Career When You Already Have A Full Time Job","author":{"name":"Annie Aaroe","link":"https:\/\/aaroewriting.com\/author\/annieaaroe\/"},"date":"May 11, 2023","dateGMT":"2023-05-11 16:39:07","modifiedDate":"2023-05-19 08:12:41","modifiedDateGMT":"2023-05-19 13:12:41","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/aaroewriting.com\/category\/business-ownership\/\" rel=\"category tag\">Business Ownership<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a>","space":"<a href=\"https:\/\/aaroewriting.com\/category\/business-ownership\/\" rel=\"category tag\">Business Ownership<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/aaroewriting.com\/tag\/b2b\/' rel='post_tag'>B2B<\/a><a href='https:\/\/aaroewriting.com\/tag\/bagels\/' rel='post_tag'>Bagels<\/a><a href='https:\/\/aaroewriting.com\/tag\/business-strategy\/' rel='post_tag'>Business Strategy<\/a><a href='https:\/\/aaroewriting.com\/tag\/copywriting\/' rel='post_tag'>copywriting<\/a><a href='https:\/\/aaroewriting.com\/tag\/freelancing\/' rel='post_tag'>Freelancing<\/a><a href='https:\/\/aaroewriting.com\/tag\/online-business\/' rel='post_tag'>Online Business<\/a><a href='https:\/\/aaroewriting.com\/tag\/saas\/' rel='post_tag'>SaaS<\/a><a href='https:\/\/aaroewriting.com\/tag\/small-business\/' rel='post_tag'>Small Business<\/a><a href='https:\/\/aaroewriting.com\/tag\/time-management\/' rel='post_tag'>time management<\/a><a href='https:\/\/aaroewriting.com\/tag\/writing\/' rel='post_tag'>Writing<\/a>"},"readTime":{"min":7,"sec":56},"status":"publish","excerpt":"It\u2019s taken me several years of failing to meet my time management goals, and feeling like I\u2019m doing it all wrong, to finally realize I need to relax and let my natural inclinations take over. Since I don\u2019t have completely open work days in a row to focus on my online business, I can\u2019t build my business the same way most of my colleagues are working on theirs."},{"id":5843,"link":"https:\/\/aaroewriting.com\/2023\/05\/04\/marketing-lessons-from-my-visit-to-japan-part-5\/","name":"marketing-lessons-from-my-visit-to-japan-part-5","thumbnail":{"url":"https:\/\/i0.wp.com\/aaroewriting.com\/wp-content\/uploads\/2023\/05\/IMG_5377.jpg?fit=4032%2C3024&ssl=1","alt":""},"title":"Marketing Lessons From My Visit To Japan: Part 5","author":{"name":"Annie Aaroe","link":"https:\/\/aaroewriting.com\/author\/annieaaroe\/"},"date":"May 4, 2023","dateGMT":"2023-05-04 19:29:48","modifiedDate":"2024-06-02 18:03:52","modifiedDateGMT":"2024-06-02 23:03:52","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/travel\/\" rel=\"category tag\">Travel<\/a>","space":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/travel\/\" rel=\"category tag\">Travel<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/aaroewriting.com\/tag\/ai\/' rel='post_tag'>AI<\/a><a href='https:\/\/aaroewriting.com\/tag\/copywriting\/' rel='post_tag'>copywriting<\/a><a href='https:\/\/aaroewriting.com\/tag\/japan\/' rel='post_tag'>Japan<\/a><a href='https:\/\/aaroewriting.com\/tag\/japanese-culture\/' rel='post_tag'>Japanese Culture<\/a><a href='https:\/\/aaroewriting.com\/tag\/philosophy\/' rel='post_tag'>Philosophy<\/a><a href='https:\/\/aaroewriting.com\/tag\/science-fiction\/' rel='post_tag'>Science Fiction<\/a><a href='https:\/\/aaroewriting.com\/tag\/society\/' rel='post_tag'>Society<\/a><a href='https:\/\/aaroewriting.com\/tag\/storytelling\/' rel='post_tag'>storytelling<\/a><a href='https:\/\/aaroewriting.com\/tag\/vr\/' rel='post_tag'>VR<\/a>"},"readTime":{"min":6,"sec":5},"status":"publish","excerpt":"Wherever you stand on the adoption of AI... It shouldn't be all or nothing. We are fast facing a future where technology could dominate every facet of daily life. We must integrate AI with that which is most essentially human."},{"id":5817,"link":"https:\/\/aaroewriting.com\/2023\/04\/26\/marketing-lessons-from-my-visit-to-japan-part-4\/","name":"marketing-lessons-from-my-visit-to-japan-part-4","thumbnail":{"url":"https:\/\/i0.wp.com\/aaroewriting.com\/wp-content\/uploads\/2023\/04\/pexels-willian-justen-de-vasconcellos-15829424.jpg?fit=3884%2C4857&ssl=1","alt":""},"title":"Marketing Lessons From My Visit To Japan: Part 4","author":{"name":"Annie Aaroe","link":"https:\/\/aaroewriting.com\/author\/annieaaroe\/"},"date":"Apr 26, 2023","dateGMT":"2023-04-26 17:59:45","modifiedDate":"2024-06-02 18:03:06","modifiedDateGMT":"2024-06-02 23:03:06","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/travel\/\" rel=\"category tag\">Travel<\/a>","space":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/travel\/\" rel=\"category tag\">Travel<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/aaroewriting.com\/tag\/copywriting\/' rel='post_tag'>copywriting<\/a><a href='https:\/\/aaroewriting.com\/tag\/japan\/' rel='post_tag'>Japan<\/a><a href='https:\/\/aaroewriting.com\/tag\/japanese-culture\/' rel='post_tag'>Japanese Culture<\/a><a href='https:\/\/aaroewriting.com\/tag\/marketing-basics\/' rel='post_tag'>Marketing basics<\/a><a href='https:\/\/aaroewriting.com\/tag\/nature\/' rel='post_tag'>Nature<\/a><a href='https:\/\/aaroewriting.com\/tag\/philosophy\/' rel='post_tag'>Philosophy<\/a><a href='https:\/\/aaroewriting.com\/tag\/reverence\/' rel='post_tag'>Reverence<\/a><a href='https:\/\/aaroewriting.com\/tag\/society\/' rel='post_tag'>Society<\/a>"},"readTime":{"min":6,"sec":52},"status":"publish","excerpt":"Today I unpack something that, as I continue to reflect on my time in Japan, I\u2019ve realized is even more essential to the impact this country had on me. I\u2019m seeking to uncover the cultural groundwork that feeds what I experienced so profoundly."},{"id":5807,"link":"https:\/\/aaroewriting.com\/2023\/04\/19\/marketing-lessons-from-my-visit-to-japan-part-3\/","name":"marketing-lessons-from-my-visit-to-japan-part-3","thumbnail":{"url":"https:\/\/i0.wp.com\/aaroewriting.com\/wp-content\/uploads\/2023\/04\/pema-lama-22taeRFsbo4-unsplash.jpg?fit=5184%2C3456&ssl=1","alt":""},"title":"Marketing Lessons From My Visit To Japan: Part 3","author":{"name":"Annie Aaroe","link":"https:\/\/aaroewriting.com\/author\/annieaaroe\/"},"date":"Apr 19, 2023","dateGMT":"2023-04-19 21:24:54","modifiedDate":"2024-06-02 18:02:30","modifiedDateGMT":"2024-06-02 23:02:30","commentCount":"1","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/travel\/\" rel=\"category tag\">Travel<\/a>","space":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/travel\/\" rel=\"category tag\">Travel<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/aaroewriting.com\/tag\/copywriting\/' rel='post_tag'>copywriting<\/a><a href='https:\/\/aaroewriting.com\/tag\/efficiency\/' rel='post_tag'>efficiency<\/a><a href='https:\/\/aaroewriting.com\/tag\/family\/' rel='post_tag'>Family<\/a><a href='https:\/\/aaroewriting.com\/tag\/japan\/' rel='post_tag'>Japan<\/a><a href='https:\/\/aaroewriting.com\/tag\/joseph-sugarman\/' rel='post_tag'>Joseph Sugarman<\/a><a href='https:\/\/aaroewriting.com\/tag\/marketing-basics\/' rel='post_tag'>Marketing basics<\/a><a href='https:\/\/aaroewriting.com\/tag\/sales-pages\/' rel='post_tag'>Sales Pages<\/a>"},"readTime":{"min":5,"sec":34},"status":"publish","excerpt":"The Japanese love to form lines. At any bottleneck, a line will easily form to facilitate an orderly passage of people. We need to give our customers the same relaxing experience of orderliness, steady progression, and clear expectations in the way we build our sales experience."},{"id":5780,"link":"https:\/\/aaroewriting.com\/2023\/04\/13\/marketing-lessons-from-my-visit-to-japan-part-2\/","name":"marketing-lessons-from-my-visit-to-japan-part-2","thumbnail":{"url":"https:\/\/i0.wp.com\/aaroewriting.com\/wp-content\/uploads\/2023\/04\/39837007-osaka-november-24-tsutenkaku-tower-in-shinsekai-new-world-district-at-night-on-november-24-2014-in-o.jpg?fit=1300%2C867&ssl=1","alt":""},"title":"Marketing Lessons From My Visit To Japan: Part 2","author":{"name":"Annie Aaroe","link":"https:\/\/aaroewriting.com\/author\/annieaaroe\/"},"date":"Apr 13, 2023","dateGMT":"2023-04-13 06:59:13","modifiedDate":"2024-06-02 18:01:10","modifiedDateGMT":"2024-06-02 23:01:10","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/travel\/\" rel=\"category tag\">Travel<\/a>","space":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/travel\/\" rel=\"category tag\">Travel<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/aaroewriting.com\/tag\/bonuses\/' rel='post_tag'>Bonuses<\/a><a href='https:\/\/aaroewriting.com\/tag\/emotional-selling\/' rel='post_tag'>Emotional Selling<\/a><a href='https:\/\/aaroewriting.com\/tag\/family\/' rel='post_tag'>Family<\/a><a href='https:\/\/aaroewriting.com\/tag\/free-gifts\/' rel='post_tag'>Free Gifts<\/a><a href='https:\/\/aaroewriting.com\/tag\/japan\/' rel='post_tag'>Japan<\/a><a href='https:\/\/aaroewriting.com\/tag\/marketing-basics\/' rel='post_tag'>Marketing basics<\/a><a href='https:\/\/aaroewriting.com\/tag\/robert-cialdini\/' rel='post_tag'>Robert Cialdini<\/a>"},"readTime":{"min":6,"sec":47},"status":"publish","excerpt":"My family vacation in Japan took me to Osaka where I was reminded of more basic marketing lessons and how they apply across cultures and languages."},{"id":5747,"link":"https:\/\/aaroewriting.com\/2023\/04\/06\/marketing-lessons-from-my-visit-to-japan-part-1\/","name":"marketing-lessons-from-my-visit-to-japan-part-1","thumbnail":{"url":"https:\/\/i0.wp.com\/aaroewriting.com\/wp-content\/uploads\/2023\/04\/pexels-satoshi-hirayama-1633791.jpg?fit=6192%2C4128&ssl=1","alt":""},"title":"Marketing Lessons From My Visit To Japan","author":{"name":"Annie Aaroe","link":"https:\/\/aaroewriting.com\/author\/annieaaroe\/"},"date":"Apr 6, 2023","dateGMT":"2023-04-07 01:33:41","modifiedDate":"2024-06-02 18:02:08","modifiedDateGMT":"2024-06-02 23:02:08","commentCount":"1","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/travel\/\" rel=\"category tag\">Travel<\/a>","space":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/travel\/\" rel=\"category tag\">Travel<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/aaroewriting.com\/tag\/family\/' rel='post_tag'>Family<\/a><a href='https:\/\/aaroewriting.com\/tag\/japan\/' rel='post_tag'>Japan<\/a><a href='https:\/\/aaroewriting.com\/tag\/marketing-basics\/' rel='post_tag'>Marketing basics<\/a><a href='https:\/\/aaroewriting.com\/tag\/quality-assurance\/' rel='post_tag'>Quality Assurance<\/a>"},"readTime":{"min":6,"sec":51},"status":"publish","excerpt":"I came to Japan with my mind peaked to find some marketing lessons I could take back with me. What I found took me all the way back to the basics of marketing."},{"id":5706,"link":"https:\/\/aaroewriting.com\/2023\/03\/27\/how-to-keep-business-owners-happy\/","name":"how-to-keep-business-owners-happy","thumbnail":{"url":"https:\/\/i0.wp.com\/aaroewriting.com\/wp-content\/uploads\/2023\/03\/pexels-andrea-piacquadio-914931.jpg?fit=5900%2C3933&ssl=1","alt":""},"title":"How To Keep Business Owners Happy With Your Service","author":{"name":"Annie Aaroe","link":"https:\/\/aaroewriting.com\/author\/annieaaroe\/"},"date":"Mar 27, 2023","dateGMT":"2023-03-27 17:10:01","modifiedDate":"2023-05-19 08:43:17","modifiedDateGMT":"2023-05-19 13:43:17","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/aaroewriting.com\/category\/business-ownership\/\" rel=\"category tag\">Business Ownership<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/email-marketing\/\" rel=\"category tag\">Email Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/refletions\/\" rel=\"category tag\">Refletions<\/a>","space":"<a href=\"https:\/\/aaroewriting.com\/category\/business-ownership\/\" rel=\"category tag\">Business Ownership<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/email-marketing\/\" rel=\"category tag\">Email Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/refletions\/\" rel=\"category tag\">Refletions<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/aaroewriting.com\/tag\/business-relationships\/' rel='post_tag'>business relationships<\/a><a href='https:\/\/aaroewriting.com\/tag\/clients\/' rel='post_tag'>Clients<\/a><a href='https:\/\/aaroewriting.com\/tag\/copywriting\/' rel='post_tag'>copywriting<\/a><a href='https:\/\/aaroewriting.com\/tag\/freelancing\/' rel='post_tag'>Freelancing<\/a><a href='https:\/\/aaroewriting.com\/tag\/leadership\/' rel='post_tag'>Leadership<\/a><a href='https:\/\/aaroewriting.com\/tag\/prospecting\/' rel='post_tag'>Prospecting<\/a><a href='https:\/\/aaroewriting.com\/tag\/small-business\/' rel='post_tag'>Small Business<\/a><a href='https:\/\/aaroewriting.com\/tag\/writing\/' rel='post_tag'>Writing<\/a>"},"readTime":{"min":13,"sec":19},"status":"publish","excerpt":"I\u2019d like to help you see through the eyes of your business owner clients and begin to understand what matters most to them. If you can think like a business owner, I guarantee it will help you build a strong, in demand, service based business where your clients rave about you."},{"id":5661,"link":"https:\/\/aaroewriting.com\/2023\/02\/16\/the-best-emails-are-conversations\/","name":"the-best-emails-are-conversations","thumbnail":{"url":"https:\/\/i0.wp.com\/aaroewriting.com\/wp-content\/uploads\/2023\/02\/pexels-miguel-a-padrinan-1111368.jpg?fit=6016%2C4000&ssl=1","alt":""},"title":"The Best Emails Are Conversations","author":{"name":"Annie Aaroe","link":"https:\/\/aaroewriting.com\/author\/annieaaroe\/"},"date":"Feb 16, 2023","dateGMT":"2023-02-17 00:10:34","modifiedDate":"2023-05-19 09:06:59","modifiedDateGMT":"2023-05-19 14:06:59","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/b2b-marketing\/\" rel=\"category tag\">B2B Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/email-marketing\/\" rel=\"category tag\">Email Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/saas-marketing\/\" rel=\"category tag\">SaaS Marketing<\/a>","space":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/b2b-marketing\/\" rel=\"category tag\">B2B Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/email-marketing\/\" rel=\"category tag\">Email Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/saas-marketing\/\" rel=\"category tag\">SaaS Marketing<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/aaroewriting.com\/tag\/conversational-marketing\/' rel='post_tag'>conversational marketing<\/a><a href='https:\/\/aaroewriting.com\/tag\/copywriting\/' rel='post_tag'>copywriting<\/a><a href='https:\/\/aaroewriting.com\/tag\/email\/' rel='post_tag'>email<\/a><a href='https:\/\/aaroewriting.com\/tag\/email-marketing\/' rel='post_tag'>Email Marketing<\/a><a href='https:\/\/aaroewriting.com\/tag\/email-sequences\/' rel='post_tag'>Email Sequences<\/a><a href='https:\/\/aaroewriting.com\/tag\/email-types\/' rel='post_tag'>Email Types<\/a><a href='https:\/\/aaroewriting.com\/tag\/saas-emails\/' rel='post_tag'>SaaS Emails<\/a><a href='https:\/\/aaroewriting.com\/tag\/tricks-hacks\/' rel='post_tag'>Tricks & Hacks<\/a>"},"readTime":{"min":4,"sec":8},"status":"publish","excerpt":"I wrote to my list of bagel shop customers, trying to sell them bagels for Easter morning, and just blurted out all my secret distractions and frustrations and ridiculous adoration of these WOMEN! It turned out to be one of the most replied to, referenced and overall enjoyed emails I\u2019d ever written."},{"id":5614,"link":"https:\/\/aaroewriting.com\/2023\/01\/28\/how-the-housewives-saved-my-email-list\/","name":"how-the-housewives-saved-my-email-list","thumbnail":{"url":"https:\/\/i0.wp.com\/aaroewriting.com\/wp-content\/uploads\/2023\/01\/p14822145_i_h9_ab.jpg?fit=1440%2C1080&ssl=1","alt":""},"title":"How the Housewives Saved My Email List","author":{"name":"Annie Aaroe","link":"https:\/\/aaroewriting.com\/author\/annieaaroe\/"},"date":"Jan 28, 2023","dateGMT":"2023-01-28 22:54:10","modifiedDate":"2023-05-19 08:14:16","modifiedDateGMT":"2023-05-19 13:14:16","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/aaroewriting.com\/category\/business-ownership\/\" rel=\"category tag\">Business Ownership<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/email-marketing\/\" rel=\"category tag\">Email Marketing<\/a>","space":"<a href=\"https:\/\/aaroewriting.com\/category\/business-ownership\/\" rel=\"category tag\">Business Ownership<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/email-marketing\/\" rel=\"category tag\">Email Marketing<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/aaroewriting.com\/tag\/branding\/' rel='post_tag'>Branding<\/a><a href='https:\/\/aaroewriting.com\/tag\/business-strategy\/' rel='post_tag'>Business Strategy<\/a><a href='https:\/\/aaroewriting.com\/tag\/copywriting\/' rel='post_tag'>copywriting<\/a><a href='https:\/\/aaroewriting.com\/tag\/email-tpes\/' rel='post_tag'>Email Tpes<\/a><a href='https:\/\/aaroewriting.com\/tag\/email-types\/' rel='post_tag'>Email Types<\/a><a href='https:\/\/aaroewriting.com\/tag\/real-housewives\/' rel='post_tag'>Real Housewives<\/a><a href='https:\/\/aaroewriting.com\/tag\/rhobh\/' rel='post_tag'>RHOBH<\/a><a href='https:\/\/aaroewriting.com\/tag\/saas\/' rel='post_tag'>SaaS<\/a><a href='https:\/\/aaroewriting.com\/tag\/small-business\/' rel='post_tag'>Small Business<\/a><a href='https:\/\/aaroewriting.com\/tag\/storytelling\/' rel='post_tag'>storytelling<\/a><a href='https:\/\/aaroewriting.com\/tag\/tricks-hacks\/' rel='post_tag'>Tricks & Hacks<\/a><a href='https:\/\/aaroewriting.com\/tag\/writing\/' rel='post_tag'>Writing<\/a>"},"readTime":{"min":3,"sec":15},"status":"publish","excerpt":"I wrote to my list of bagel shop customers, trying to sell them bagels for Easter morning, and just blurted out all my secret distractions and frustrations and ridiculous adoration of these WOMEN! It turned out to be one of the most replied to, referenced and overall enjoyed emails I\u2019d ever written."},{"id":5514,"link":"https:\/\/aaroewriting.com\/2022\/12\/03\/2022-wrap-up-b2b-cold-email-trends\/","name":"2022-wrap-up-b2b-cold-email-trends","thumbnail":{"url":"https:\/\/i0.wp.com\/aaroewriting.com\/wp-content\/uploads\/2022\/12\/pexels-ron-lach-7957965.jpg?fit=4428%2C2952&ssl=1","alt":""},"title":"2022 Wrap Up: B2B Cold Email Trends","author":{"name":"Annie Aaroe","link":"https:\/\/aaroewriting.com\/author\/annieaaroe\/"},"date":"Dec 3, 2022","dateGMT":"2022-12-03 16:06:23","modifiedDate":"2023-05-19 08:16:47","modifiedDateGMT":"2023-05-19 13:16:47","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/b2b-marketing\/\" rel=\"category tag\">B2B Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/email-breakdown\/\" rel=\"category tag\">Breakdown<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/saas-marketing\/\" rel=\"category tag\">SaaS Marketing<\/a>","space":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/b2b-marketing\/\" rel=\"category tag\">B2B Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/email-breakdown\/\" rel=\"category tag\">Breakdown<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/saas-marketing\/\" rel=\"category tag\">SaaS Marketing<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/aaroewriting.com\/tag\/b2b\/' rel='post_tag'>B2B<\/a><a href='https:\/\/aaroewriting.com\/tag\/bullets\/' rel='post_tag'>bullets<\/a><a href='https:\/\/aaroewriting.com\/tag\/business-strategy\/' rel='post_tag'>Business Strategy<\/a><a href='https:\/\/aaroewriting.com\/tag\/button-copy\/' rel='post_tag'>button copy<\/a><a href='https:\/\/aaroewriting.com\/tag\/cold-email\/' rel='post_tag'>cold email<\/a><a href='https:\/\/aaroewriting.com\/tag\/conversion-copy\/' rel='post_tag'>Conversion Copy<\/a><a href='https:\/\/aaroewriting.com\/tag\/copywriting\/' rel='post_tag'>copywriting<\/a><a href='https:\/\/aaroewriting.com\/tag\/email\/' rel='post_tag'>email<\/a><a href='https:\/\/aaroewriting.com\/tag\/email-marketing\/' rel='post_tag'>Email Marketing<\/a><a href='https:\/\/aaroewriting.com\/tag\/email-types\/' rel='post_tag'>Email Types<\/a><a href='https:\/\/aaroewriting.com\/tag\/outbound-lead-gen\/' rel='post_tag'>outbound lead gen<\/a><a href='https:\/\/aaroewriting.com\/tag\/prospecting\/' rel='post_tag'>Prospecting<\/a><a href='https:\/\/aaroewriting.com\/tag\/saas-emails\/' rel='post_tag'>SaaS Emails<\/a><a href='https:\/\/aaroewriting.com\/tag\/storytelling\/' rel='post_tag'>storytelling<\/a><a href='https:\/\/aaroewriting.com\/tag\/tricks-hacks\/' rel='post_tag'>Tricks & Hacks<\/a><a href='https:\/\/aaroewriting.com\/tag\/tutorial\/' rel='post_tag'>Tutorial<\/a><a href='https:\/\/aaroewriting.com\/tag\/writing\/' rel='post_tag'>Writing<\/a>"},"readTime":{"min":11,"sec":26},"status":"publish","excerpt":"Cold email is a super effective way for b2b companies to bring in new business. The problem is... every one of your competitors is also sending cold emails. Your prospects are not going to respond to your company\u2019s outreach when it\u2019s buried among the literally hundreds of emails they receive in a day. But there are ways to make your cold emailing campaigns more effective and it starts by understanding what your prospective customers want. Then you have to figure out how to connect your company\u2019s main objective to what your prospects actually want, and do this in a way that gets their attention.\u00a0\n\nI\u2019ve compiled a list of 8 types of cold emails that are trending in 2022. Any of these types of emails can work well to grow your outbound leads, however there are some things I\u2019ve found out in the wilds of cold email country, that I advise you to avoid"},{"id":5430,"link":"https:\/\/aaroewriting.com\/2022\/11\/07\/black-friday-saas-email-breakdown-featuring-attentive\/","name":"black-friday-saas-email-breakdown-featuring-attentive","thumbnail":{"url":"https:\/\/i0.wp.com\/aaroewriting.com\/wp-content\/uploads\/2022\/11\/attentive.png?fit=310%2C162&ssl=1","alt":""},"title":"Black Friday SaaS Email Breakdown: Featuring Attentive","author":{"name":"Annie Aaroe","link":"https:\/\/aaroewriting.com\/author\/annieaaroe\/"},"date":"Nov 7, 2022","dateGMT":"2022-11-07 22:36:07","modifiedDate":"2023-05-19 08:18:21","modifiedDateGMT":"2023-05-19 13:18:21","commentCount":"1","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/b2b-marketing\/\" rel=\"category tag\">B2B Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/email-breakdown\/\" rel=\"category tag\">Breakdown<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/saas-marketing\/\" rel=\"category tag\">SaaS Marketing<\/a>","space":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/b2b-marketing\/\" rel=\"category tag\">B2B Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/email-breakdown\/\" rel=\"category tag\">Breakdown<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/saas-marketing\/\" rel=\"category tag\">SaaS Marketing<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/aaroewriting.com\/tag\/attentive\/' rel='post_tag'>attentive<\/a><a href='https:\/\/aaroewriting.com\/tag\/black-friday\/' rel='post_tag'>black friday<\/a><a href='https:\/\/aaroewriting.com\/tag\/bullets\/' rel='post_tag'>bullets<\/a><a href='https:\/\/aaroewriting.com\/tag\/business-strategy\/' rel='post_tag'>Business Strategy<\/a><a href='https:\/\/aaroewriting.com\/tag\/button-copy\/' rel='post_tag'>button copy<\/a><a href='https:\/\/aaroewriting.com\/tag\/case-studies\/' rel='post_tag'>case studies<\/a><a href='https:\/\/aaroewriting.com\/tag\/conversion-copy\/' rel='post_tag'>Conversion Copy<\/a><a href='https:\/\/aaroewriting.com\/tag\/copywriting\/' rel='post_tag'>copywriting<\/a><a href='https:\/\/aaroewriting.com\/tag\/email-types\/' rel='post_tag'>Email Types<\/a><a href='https:\/\/aaroewriting.com\/tag\/saas-emails\/' rel='post_tag'>SaaS Emails<\/a><a href='https:\/\/aaroewriting.com\/tag\/sms-marketing\/' rel='post_tag'>sms marketing<\/a><a href='https:\/\/aaroewriting.com\/tag\/storytelling\/' rel='post_tag'>storytelling<\/a><a href='https:\/\/aaroewriting.com\/tag\/tricks-hacks\/' rel='post_tag'>Tricks & Hacks<\/a><a href='https:\/\/aaroewriting.com\/tag\/tutorial\/' rel='post_tag'>Tutorial<\/a><a href='https:\/\/aaroewriting.com\/tag\/writing\/' rel='post_tag'>Writing<\/a>"},"readTime":{"min":10,"sec":4},"status":"publish","excerpt":"This email starts out strong, and loses me completely by the end. Unfortunately, that\u2019s the trend with most SaaS and tech email marketing. Tech companies who embrace storytelling, bold selling, and proven direct response copy-writing techniques like I\u2019ve described in the different sections above, are going to stand out from their competition."},{"id":5402,"link":"https:\/\/aaroewriting.com\/2022\/10\/23\/make-sales-like-slippin-jimmy-of-better-call-saul\/","name":"make-sales-like-slippin-jimmy-of-better-call-saul","thumbnail":{"url":"https:\/\/i0.wp.com\/aaroewriting.com\/wp-content\/uploads\/2022\/10\/Slippin-Jimmy.jpeg?fit=1000%2C666&ssl=1","alt":""},"title":"Sell like 'Slippin Jimmy' (of \"Better Call Saul\")","author":{"name":"Annie Aaroe","link":"https:\/\/aaroewriting.com\/author\/annieaaroe\/"},"date":"Oct 23, 2022","dateGMT":"2022-10-23 14:25:00","modifiedDate":"2023-08-10 09:26:59","modifiedDateGMT":"2023-08-10 14:26:59","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a>","space":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/aaroewriting.com\/tag\/b2b\/' rel='post_tag'>B2B<\/a><a href='https:\/\/aaroewriting.com\/tag\/better-call-saul\/' rel='post_tag'>Better Call Saul<\/a><a href='https:\/\/aaroewriting.com\/tag\/cons\/' rel='post_tag'>Cons<\/a><a href='https:\/\/aaroewriting.com\/tag\/saas\/' rel='post_tag'>SaaS<\/a><a href='https:\/\/aaroewriting.com\/tag\/selling\/' rel='post_tag'>Selling<\/a><a href='https:\/\/aaroewriting.com\/tag\/story\/' rel='post_tag'>story<\/a>"},"readTime":{"min":10,"sec":55},"status":"publish","excerpt":"I\u2019ve always made a point to keep some of the tasks that I could delegate, on my own to-do list. Whether I\u2019m running a 7-figure bagel enterprise, or growing a 4-figure solopreneur venture, I still value the simple tasks that aren\u2019t directly making me money. Today I want to make a case for all business leaders to reserve a not-insignificant portion of their time on what others may consider \u201cmenial tasks.\u201d"},{"id":5360,"link":"https:\/\/aaroewriting.com\/2022\/10\/11\/a-case-for-doing-work-thats-beneath-you\/","name":"a-case-for-doing-work-thats-beneath-you","thumbnail":{"url":"https:\/\/i0.wp.com\/aaroewriting.com\/wp-content\/uploads\/2022\/10\/javad-esmaeili-5joETpoQwag-unsplash.jpg?fit=7087%2C4724&ssl=1","alt":""},"title":"A Case For Doing Work That's, \"Beneath You\"","author":{"name":"Annie Aaroe","link":"https:\/\/aaroewriting.com\/author\/annieaaroe\/"},"date":"Oct 11, 2022","dateGMT":"2022-10-11 18:00:12","modifiedDate":"2023-05-19 08:19:12","modifiedDateGMT":"2023-05-19 13:19:12","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/aaroewriting.com\/category\/business-ownership\/\" rel=\"category tag\">Business Ownership<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/refletions\/\" rel=\"category tag\">Refletions<\/a>","space":"<a href=\"https:\/\/aaroewriting.com\/category\/business-ownership\/\" rel=\"category tag\">Business Ownership<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/refletions\/\" rel=\"category tag\">Refletions<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/aaroewriting.com\/tag\/b2b\/' rel='post_tag'>B2B<\/a><a href='https:\/\/aaroewriting.com\/tag\/bagels\/' rel='post_tag'>Bagels<\/a><a href='https:\/\/aaroewriting.com\/tag\/bonjoro\/' rel='post_tag'>Bonjoro<\/a><a href='https:\/\/aaroewriting.com\/tag\/brand-personality\/' rel='post_tag'>Brand personality<\/a><a href='https:\/\/aaroewriting.com\/tag\/branding\/' rel='post_tag'>Branding<\/a><a href='https:\/\/aaroewriting.com\/tag\/business-strategy\/' rel='post_tag'>Business Strategy<\/a><a href='https:\/\/aaroewriting.com\/tag\/delegating-tasks\/' rel='post_tag'>Delegating Tasks<\/a><a href='https:\/\/aaroewriting.com\/tag\/humilty\/' rel='post_tag'>Humilty<\/a><a href='https:\/\/aaroewriting.com\/tag\/leadership\/' rel='post_tag'>Leadership<\/a><a href='https:\/\/aaroewriting.com\/tag\/saas\/' rel='post_tag'>SaaS<\/a><a href='https:\/\/aaroewriting.com\/tag\/small-business\/' rel='post_tag'>Small Business<\/a>"},"readTime":{"min":8,"sec":47},"status":"publish","excerpt":"I\u2019ve always made a point to keep some of the tasks that I could delegate, on my own to-do list. Whether I\u2019m running a 7-figure bagel enterprise, or growing a 4-figure solopreneur venture, I still value the simple tasks that aren\u2019t directly making me money. Today I want to make a case for all business leaders to reserve a not-insignificant portion of their time on what others may consider \u201cmenial tasks.\u201d"},{"id":5293,"link":"https:\/\/aaroewriting.com\/2022\/10\/05\/saas-email-breakdown-featuring-bonjoro\/","name":"saas-email-breakdown-featuring-bonjoro","thumbnail":{"url":"https:\/\/i0.wp.com\/aaroewriting.com\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-03-at-12.51.56-PM.png?fit=1141%2C880&ssl=1","alt":""},"title":"SaaS Email Breakdown: Featuring Bonjoro","author":{"name":"Annie Aaroe","link":"https:\/\/aaroewriting.com\/author\/annieaaroe\/"},"date":"Oct 5, 2022","dateGMT":"2022-10-05 14:06:44","modifiedDate":"2023-05-19 08:20:18","modifiedDateGMT":"2023-05-19 13:20:18","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/b2b-marketing\/\" rel=\"category tag\">B2B Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/email-breakdown\/\" rel=\"category tag\">Breakdown<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/saas-marketing\/\" rel=\"category tag\">SaaS Marketing<\/a>","space":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/b2b-marketing\/\" rel=\"category tag\">B2B Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/email-breakdown\/\" rel=\"category tag\">Breakdown<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/saas-marketing\/\" rel=\"category tag\">SaaS Marketing<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/aaroewriting.com\/tag\/bonjoro\/' rel='post_tag'>Bonjoro<\/a><a href='https:\/\/aaroewriting.com\/tag\/brand-personality\/' rel='post_tag'>Brand personality<\/a><a href='https:\/\/aaroewriting.com\/tag\/branding\/' rel='post_tag'>Branding<\/a><a href='https:\/\/aaroewriting.com\/tag\/bullets\/' rel='post_tag'>bullets<\/a><a href='https:\/\/aaroewriting.com\/tag\/business-strategy\/' rel='post_tag'>Business Strategy<\/a><a href='https:\/\/aaroewriting.com\/tag\/conversion-copy\/' rel='post_tag'>Conversion Copy<\/a><a href='https:\/\/aaroewriting.com\/tag\/copywriting\/' rel='post_tag'>copywriting<\/a><a href='https:\/\/aaroewriting.com\/tag\/email\/' rel='post_tag'>email<\/a><a href='https:\/\/aaroewriting.com\/tag\/email-types\/' rel='post_tag'>Email Types<\/a><a href='https:\/\/aaroewriting.com\/tag\/onboarding\/' rel='post_tag'>onboarding<\/a><a href='https:\/\/aaroewriting.com\/tag\/reducing-churn\/' rel='post_tag'>Reducing Churn<\/a><a href='https:\/\/aaroewriting.com\/tag\/saas-emails\/' rel='post_tag'>SaaS Emails<\/a><a href='https:\/\/aaroewriting.com\/tag\/welcome-email\/' rel='post_tag'>welcome email<\/a><a href='https:\/\/aaroewriting.com\/tag\/writing\/' rel='post_tag'>Writing<\/a>"},"readTime":{"min":8,"sec":59},"status":"publish","excerpt":"If you are a SaaS company, e-com app developer or an agency looking to increase visibility and conversions with email marketing, you will learn a lot from today\u2019s email breakdown."},{"id":5247,"link":"https:\/\/aaroewriting.com\/2022\/09\/28\/how-i-craft-b2b-cold-email-campaigns-for-saas-process-breakdown\/","name":"how-i-craft-b2b-cold-email-campaigns-for-saas-process-breakdown","thumbnail":{"url":"https:\/\/i0.wp.com\/aaroewriting.com\/wp-content\/uploads\/2022\/09\/clayton-robbins-7r7-7RLdwCU-unsplash.jpg?fit=3233%2C1975&ssl=1","alt":""},"title":"How I Craft b2b Cold Email Campaigns for SaaS: Process Breakdown","author":{"name":"Annie Aaroe","link":"https:\/\/aaroewriting.com\/author\/annieaaroe\/"},"date":"Sep 28, 2022","dateGMT":"2022-09-29 02:20:20","modifiedDate":"2023-05-19 08:22:15","modifiedDateGMT":"2023-05-19 13:22:15","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/b2b-marketing\/\" rel=\"category tag\">B2B Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/email-marketing\/\" rel=\"category tag\">Email Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/saas-marketing\/\" rel=\"category tag\">SaaS Marketing<\/a>","space":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/b2b-marketing\/\" rel=\"category tag\">B2B Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/email-marketing\/\" rel=\"category tag\">Email Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/saas-marketing\/\" rel=\"category tag\">SaaS Marketing<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/aaroewriting.com\/tag\/business-strategy\/' rel='post_tag'>Business Strategy<\/a><a href='https:\/\/aaroewriting.com\/tag\/cold-outreach\/' rel='post_tag'>Cold Outreach<\/a><a href='https:\/\/aaroewriting.com\/tag\/conversion-copy\/' rel='post_tag'>Conversion Copy<\/a><a href='https:\/\/aaroewriting.com\/tag\/copywriting\/' rel='post_tag'>copywriting<\/a><a href='https:\/\/aaroewriting.com\/tag\/freelancing\/' rel='post_tag'>Freelancing<\/a><a href='https:\/\/aaroewriting.com\/tag\/kpis\/' rel='post_tag'>KPIs<\/a><a href='https:\/\/aaroewriting.com\/tag\/lead-generation\/' rel='post_tag'>Lead generation<\/a><a href='https:\/\/aaroewriting.com\/tag\/outbound-lead-gen\/' rel='post_tag'>outbound lead gen<\/a><a href='https:\/\/aaroewriting.com\/tag\/prospecting\/' rel='post_tag'>Prospecting<\/a><a href='https:\/\/aaroewriting.com\/tag\/saas\/' rel='post_tag'>SaaS<\/a><a href='https:\/\/aaroewriting.com\/tag\/saas-emails\/' rel='post_tag'>SaaS Emails<\/a><a href='https:\/\/aaroewriting.com\/tag\/small-business\/' rel='post_tag'>Small Business<\/a><a href='https:\/\/aaroewriting.com\/tag\/storytelling\/' rel='post_tag'>storytelling<\/a><a href='https:\/\/aaroewriting.com\/tag\/tricks-hacks\/' rel='post_tag'>Tricks & Hacks<\/a><a href='https:\/\/aaroewriting.com\/tag\/tutorial\/' rel='post_tag'>Tutorial<\/a><a href='https:\/\/aaroewriting.com\/tag\/writing\/' rel='post_tag'>Writing<\/a>"},"readTime":{"min":9,"sec":36},"status":"publish","excerpt":"This is a detailed breakdown of the process I used to craft cold email campaigns. I tweaked my process slightly for a b2b SaaS company that was using email as their primary outbound lead source and looking to branch out into more competitive segments of the market. In this article I outline the four stages of my cold email writing process."},{"id":5232,"link":"https:\/\/aaroewriting.com\/2022\/09\/22\/reduce-your-subscriber-churn-by-half\/","name":"reduce-your-subscriber-churn-by-half","thumbnail":{"url":"https:\/\/i0.wp.com\/aaroewriting.com\/wp-content\/uploads\/2022\/09\/airfocus-v89zhr0iBFY-unsplash.jpg?fit=6000%2C4000&ssl=1","alt":""},"title":"Reduce Your Subscriber Churn by Half","author":{"name":"Annie Aaroe","link":"https:\/\/aaroewriting.com\/author\/annieaaroe\/"},"date":"Sep 22, 2022","dateGMT":"2022-09-22 21:20:57","modifiedDate":"2023-05-19 08:24:03","modifiedDateGMT":"2023-05-19 13:24:03","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/b2b-marketing\/\" rel=\"category tag\">B2B Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/business-ownership\/\" rel=\"category tag\">Business Ownership<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/email-marketing\/\" rel=\"category tag\">Email Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/saas-marketing\/\" rel=\"category tag\">SaaS Marketing<\/a>","space":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/b2b-marketing\/\" rel=\"category tag\">B2B Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/business-ownership\/\" rel=\"category tag\">Business Ownership<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/email-marketing\/\" rel=\"category tag\">Email Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/saas-marketing\/\" rel=\"category tag\">SaaS Marketing<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/aaroewriting.com\/tag\/business-strategy\/' rel='post_tag'>Business Strategy<\/a><a href='https:\/\/aaroewriting.com\/tag\/conversion-copy\/' rel='post_tag'>Conversion Copy<\/a><a href='https:\/\/aaroewriting.com\/tag\/copywriting\/' rel='post_tag'>copywriting<\/a><a href='https:\/\/aaroewriting.com\/tag\/customer-education\/' rel='post_tag'>Customer Education<\/a><a href='https:\/\/aaroewriting.com\/tag\/customer-retention\/' rel='post_tag'>Customer Retention<\/a><a href='https:\/\/aaroewriting.com\/tag\/customer-satisfaction\/' rel='post_tag'>Customer Satisfaction<\/a><a href='https:\/\/aaroewriting.com\/tag\/email-types\/' rel='post_tag'>Email Types<\/a><a href='https:\/\/aaroewriting.com\/tag\/kpis\/' rel='post_tag'>KPIs<\/a><a href='https:\/\/aaroewriting.com\/tag\/reducing-churn\/' rel='post_tag'>Reducing Churn<\/a><a href='https:\/\/aaroewriting.com\/tag\/saas-emails\/' rel='post_tag'>SaaS Emails<\/a><a href='https:\/\/aaroewriting.com\/tag\/storytelling\/' rel='post_tag'>storytelling<\/a><a href='https:\/\/aaroewriting.com\/tag\/subscription\/' rel='post_tag'>Subscription<\/a><a href='https:\/\/aaroewriting.com\/tag\/writing\/' rel='post_tag'>Writing<\/a>"},"readTime":{"min":9,"sec":57},"status":"publish","excerpt":""},{"id":5193,"link":"https:\/\/aaroewriting.com\/2022\/09\/13\/share-your-podcast-appearance-a-how-to-guide\/","name":"share-your-podcast-appearance-a-how-to-guide","thumbnail":{"url":"https:\/\/i0.wp.com\/aaroewriting.com\/wp-content\/uploads\/2022\/09\/jukka-aalho-_t9c-kmMjl8-unsplash.jpg?fit=6240%2C4160&ssl=1","alt":""},"title":"Share Your Podcast Appearance: A How-To Guide","author":{"name":"Annie Aaroe","link":"https:\/\/aaroewriting.com\/author\/annieaaroe\/"},"date":"Sep 13, 2022","dateGMT":"2022-09-13 18:44:18","modifiedDate":"2023-05-19 08:25:21","modifiedDateGMT":"2023-05-19 13:25:21","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/b2b-marketing\/\" rel=\"category tag\">B2B Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/business-ownership\/\" rel=\"category tag\">Business Ownership<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/email-marketing\/\" rel=\"category tag\">Email Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/saas-marketing\/\" rel=\"category tag\">SaaS Marketing<\/a>","space":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/b2b-marketing\/\" rel=\"category tag\">B2B Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/business-ownership\/\" rel=\"category tag\">Business Ownership<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/email-marketing\/\" rel=\"category tag\">Email Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/saas-marketing\/\" rel=\"category tag\">SaaS Marketing<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/aaroewriting.com\/tag\/business-strategy\/' rel='post_tag'>Business Strategy<\/a><a href='https:\/\/aaroewriting.com\/tag\/content-marketing\/' rel='post_tag'>Content Marketing<\/a><a href='https:\/\/aaroewriting.com\/tag\/conversion-copy\/' rel='post_tag'>Conversion Copy<\/a><a href='https:\/\/aaroewriting.com\/tag\/copywriting\/' rel='post_tag'>copywriting<\/a><a href='https:\/\/aaroewriting.com\/tag\/kpis\/' rel='post_tag'>KPIs<\/a><a href='https:\/\/aaroewriting.com\/tag\/podcast\/' rel='post_tag'>Podcast<\/a><a href='https:\/\/aaroewriting.com\/tag\/prospecting\/' rel='post_tag'>Prospecting<\/a><a href='https:\/\/aaroewriting.com\/tag\/saas-emails\/' rel='post_tag'>SaaS Emails<\/a><a href='https:\/\/aaroewriting.com\/tag\/small-business\/' rel='post_tag'>Small Business<\/a><a href='https:\/\/aaroewriting.com\/tag\/tricks-hacks\/' rel='post_tag'>Tricks & Hacks<\/a><a href='https:\/\/aaroewriting.com\/tag\/writing\/' rel='post_tag'>Writing<\/a>"},"readTime":{"min":10,"sec":12},"status":"publish","excerpt":"If you have yet to share your podcast appearance(s) to your email audience, you are missing out on a big opportunity."},{"id":5169,"link":"https:\/\/aaroewriting.com\/2022\/09\/08\/increase-your-email-roi-by-doing-this\/","name":"increase-your-email-roi-by-doing-this","thumbnail":{"url":"https:\/\/i0.wp.com\/aaroewriting.com\/wp-content\/uploads\/2022\/09\/carlos-muza-hpjSkU2UYSU-unsplash.jpg?fit=2426%2C1728&ssl=1","alt":""},"title":"Increase Your Email ROI By Doing This","author":{"name":"Annie Aaroe","link":"https:\/\/aaroewriting.com\/author\/annieaaroe\/"},"date":"Sep 8, 2022","dateGMT":"2022-09-08 23:11:56","modifiedDate":"2023-05-19 08:34:56","modifiedDateGMT":"2023-05-19 13:34:56","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/b2b-marketing\/\" rel=\"category tag\">B2B Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/email-marketing\/\" rel=\"category tag\">Email Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/saas-marketing\/\" rel=\"category tag\">SaaS Marketing<\/a>","space":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/b2b-marketing\/\" rel=\"category tag\">B2B Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/email-marketing\/\" rel=\"category tag\">Email Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/saas-marketing\/\" rel=\"category tag\">SaaS Marketing<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/aaroewriting.com\/tag\/business-strategy\/' rel='post_tag'>Business Strategy<\/a><a href='https:\/\/aaroewriting.com\/tag\/conversion-copy\/' rel='post_tag'>Conversion Copy<\/a><a href='https:\/\/aaroewriting.com\/tag\/copywriting\/' rel='post_tag'>copywriting<\/a><a href='https:\/\/aaroewriting.com\/tag\/kpis\/' rel='post_tag'>KPIs<\/a><a href='https:\/\/aaroewriting.com\/tag\/saas-emails\/' rel='post_tag'>SaaS Emails<\/a><a href='https:\/\/aaroewriting.com\/tag\/small-business\/' rel='post_tag'>Small Business<\/a><a href='https:\/\/aaroewriting.com\/tag\/tricks-hacks\/' rel='post_tag'>Tricks & Hacks<\/a><a href='https:\/\/aaroewriting.com\/tag\/writing\/' rel='post_tag'>Writing<\/a>"},"readTime":{"min":3,"sec":40},"status":"publish","excerpt":"When your emails create a human connection between the reader and your company, you will hook more prospects and foster customer loyalty. But that doesn't change the fact that emailing frequently, irregardless of the content, is going to make the biggest impact on your email ROI."},{"id":5141,"link":"https:\/\/aaroewriting.com\/2022\/09\/01\/better-than-plagiarism\/","name":"better-than-plagiarism","thumbnail":{"url":"https:\/\/i0.wp.com\/aaroewriting.com\/wp-content\/uploads\/2022\/09\/pexels-picjumbocom-210661.jpg?fit=3888%2C2592&ssl=1","alt":""},"title":"Better Than Plagiarism","author":{"name":"Annie Aaroe","link":"https:\/\/aaroewriting.com\/author\/annieaaroe\/"},"date":"Sep 1, 2022","dateGMT":"2022-09-02 01:18:00","modifiedDate":"2023-05-19 08:35:58","modifiedDateGMT":"2023-05-19 13:35:58","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/email-marketing\/\" rel=\"category tag\">Email Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/saas-marketing\/\" rel=\"category tag\">SaaS Marketing<\/a>","space":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/email-marketing\/\" rel=\"category tag\">Email Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/saas-marketing\/\" rel=\"category tag\">SaaS Marketing<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/aaroewriting.com\/tag\/conversion-copy\/' rel='post_tag'>Conversion Copy<\/a><a href='https:\/\/aaroewriting.com\/tag\/copyhour\/' rel='post_tag'>CopyHour<\/a><a href='https:\/\/aaroewriting.com\/tag\/copywriting\/' rel='post_tag'>copywriting<\/a><a href='https:\/\/aaroewriting.com\/tag\/dan-kennedy\/' rel='post_tag'>Dan Kennedy<\/a><a href='https:\/\/aaroewriting.com\/tag\/derek-johanson\/' rel='post_tag'>Derek Johanson<\/a><a href='https:\/\/aaroewriting.com\/tag\/gary-halbert\/' rel='post_tag'>Gary Halbert<\/a><a href='https:\/\/aaroewriting.com\/tag\/hand-copying\/' rel='post_tag'>hand copying<\/a><a href='https:\/\/aaroewriting.com\/tag\/saas-emails\/' rel='post_tag'>SaaS Emails<\/a><a href='https:\/\/aaroewriting.com\/tag\/tricks-hacks\/' rel='post_tag'>Tricks & Hacks<\/a><a href='https:\/\/aaroewriting.com\/tag\/writing\/' rel='post_tag'>Writing<\/a>"},"readTime":{"min":5,"sec":11},"status":"publish","excerpt":"A simple trick to take your emails from bland sales pitches to high converting email marketing gold."},{"id":5115,"link":"https:\/\/aaroewriting.com\/2022\/08\/26\/how-to-write-a-story-that-sells-like-magic\/","name":"how-to-write-a-story-that-sells-like-magic","thumbnail":{"url":"https:\/\/i0.wp.com\/aaroewriting.com\/wp-content\/uploads\/2022\/08\/family-game-night.jpg?fit=4032%2C3024&ssl=1","alt":""},"title":"How To Write A Story That Sells Like Magic","author":{"name":"Annie Aaroe","link":"https:\/\/aaroewriting.com\/author\/annieaaroe\/"},"date":"Aug 26, 2022","dateGMT":"2022-08-26 16:02:38","modifiedDate":"2023-05-19 08:37:01","modifiedDateGMT":"2023-05-19 13:37:01","commentCount":"1","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/b2b-marketing\/\" rel=\"category tag\">B2B Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/email-marketing\/\" rel=\"category tag\">Email Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/saas-marketing\/\" rel=\"category tag\">SaaS Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/travel\/\" rel=\"category tag\">Travel<\/a>","space":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/b2b-marketing\/\" rel=\"category tag\">B2B Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/email-marketing\/\" rel=\"category tag\">Email Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/saas-marketing\/\" rel=\"category tag\">SaaS Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/travel\/\" rel=\"category tag\">Travel<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/aaroewriting.com\/tag\/conversion-copy\/' rel='post_tag'>Conversion Copy<\/a><a href='https:\/\/aaroewriting.com\/tag\/copywriting\/' rel='post_tag'>copywriting<\/a><a href='https:\/\/aaroewriting.com\/tag\/family\/' rel='post_tag'>Family<\/a><a href='https:\/\/aaroewriting.com\/tag\/saas-emails\/' rel='post_tag'>SaaS Emails<\/a><a href='https:\/\/aaroewriting.com\/tag\/storytelling\/' rel='post_tag'>storytelling<\/a><a href='https:\/\/aaroewriting.com\/tag\/writing\/' rel='post_tag'>Writing<\/a>"},"readTime":{"min":9,"sec":35},"status":"publish","excerpt":""},{"id":5056,"link":"https:\/\/aaroewriting.com\/2022\/08\/18\/give-your-brand-a-personality\/","name":"give-your-brand-a-personality","thumbnail":{"url":"https:\/\/i0.wp.com\/aaroewriting.com\/wp-content\/uploads\/2022\/08\/eye-for-ebony-aZzXKGcyWqk-unsplash.jpg?fit=4608%2C3456&ssl=1","alt":""},"title":"Give Your Brand A Personality","author":{"name":"Annie Aaroe","link":"https:\/\/aaroewriting.com\/author\/annieaaroe\/"},"date":"Aug 18, 2022","dateGMT":"2022-08-18 16:30:02","modifiedDate":"2023-05-19 08:26:14","modifiedDateGMT":"2023-05-19 13:26:14","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/b2b-marketing\/\" rel=\"category tag\">B2B Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/business-ownership\/\" rel=\"category tag\">Business Ownership<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/email-marketing\/\" rel=\"category tag\">Email Marketing<\/a>, <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/saas-marketing\/\" rel=\"category tag\">SaaS Marketing<\/a>","space":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/b2b-marketing\/\" rel=\"category tag\">B2B Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/business-ownership\/\" rel=\"category tag\">Business Ownership<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/email-marketing\/\" rel=\"category tag\">Email Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/saas-marketing\/\" rel=\"category tag\">SaaS Marketing<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/aaroewriting.com\/tag\/business-strategy\/' rel='post_tag'>Business Strategy<\/a><a href='https:\/\/aaroewriting.com\/tag\/copywriting\/' rel='post_tag'>copywriting<\/a><a href='https:\/\/aaroewriting.com\/tag\/founder-ceo\/' rel='post_tag'>founder\/ceo<\/a><a href='https:\/\/aaroewriting.com\/tag\/kpis\/' rel='post_tag'>KPIs<\/a><a href='https:\/\/aaroewriting.com\/tag\/ltv\/' rel='post_tag'>LTV<\/a><a href='https:\/\/aaroewriting.com\/tag\/origin-story\/' rel='post_tag'>origin story<\/a><a href='https:\/\/aaroewriting.com\/tag\/roi\/' rel='post_tag'>ROI<\/a><a href='https:\/\/aaroewriting.com\/tag\/saas-emails\/' rel='post_tag'>SaaS Emails<\/a><a href='https:\/\/aaroewriting.com\/tag\/small-business\/' rel='post_tag'>Small Business<\/a><a href='https:\/\/aaroewriting.com\/tag\/social-media\/' rel='post_tag'>social 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href=\"https:\/\/aaroewriting.com\/category\/marketing\/saas-marketing\/\" rel=\"category tag\">SaaS Marketing<\/a>","space":"<a href=\"https:\/\/aaroewriting.com\/category\/marketing\/b2b-marketing\/\" rel=\"category tag\">B2B Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/business-ownership\/\" rel=\"category tag\">Business Ownership<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/email-marketing\/\" rel=\"category tag\">Email Marketing<\/a> <a href=\"https:\/\/aaroewriting.com\/category\/marketing\/saas-marketing\/\" rel=\"category tag\">SaaS Marketing<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/aaroewriting.com\/tag\/bagels\/' rel='post_tag'>Bagels<\/a><a href='https:\/\/aaroewriting.com\/tag\/branding\/' rel='post_tag'>Branding<\/a><a href='https:\/\/aaroewriting.com\/tag\/conversion-copy\/' rel='post_tag'>Conversion Copy<\/a><a href='https:\/\/aaroewriting.com\/tag\/copywriting\/' rel='post_tag'>copywriting<\/a><a 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rel='post_tag'>Writing<\/a>"},"readTime":{"min":3,"sec":5},"status":"publish","excerpt":""},{"id":2048,"link":"https:\/\/aaroewriting.com\/2020\/05\/31\/what-i-wanted-so-badly-i-could-taste-it\/","name":"what-i-wanted-so-badly-i-could-taste-it","thumbnail":{"url":"https:\/\/i0.wp.com\/aaroewriting.com\/wp-content\/uploads\/2019\/09\/cropped-img_0868-2.jpg?fit=1433%2C955&ssl=1","alt":""},"title":"What I wanted so badly I could taste it","author":{"name":"Annie Aaroe","link":"https:\/\/aaroewriting.com\/author\/annieaaroe\/"},"date":"May 31, 2020","dateGMT":"2020-05-31 19:20:34","modifiedDate":"2023-05-19 08:44:41","modifiedDateGMT":"2023-05-19 13:44:41","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/aaroewriting.com\/category\/refletions\/\" rel=\"category tag\">Refletions<\/a>","space":"<a href=\"https:\/\/aaroewriting.com\/category\/refletions\/\" rel=\"category tag\">Refletions<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/aaroewriting.com\/tag\/writing\/' rel='post_tag'>Writing<\/a>"},"readTime":{"min":3,"sec":55},"status":"publish","excerpt":""},{"id":1995,"link":"https:\/\/aaroewriting.com\/2020\/05\/12\/why-i-call-bullshit-to-thank-you-essential-workers\/","name":"why-i-call-bullshit-to-thank-you-essential-workers","thumbnail":{"url":"https:\/\/i0.wp.com\/aaroewriting.com\/wp-content\/uploads\/2021\/11\/IMG_crop.jpg?fit=957%2C538&ssl=1","alt":""},"title":"Why I call Bullshit on \u201cThank You Essential Workers\u201d","author":{"name":"Annie Aaroe","link":"https:\/\/aaroewriting.com\/author\/annieaaroe\/"},"date":"May 12, 2020","dateGMT":"2020-05-12 20:05:46","modifiedDate":"2023-05-19 09:10:28","modifiedDateGMT":"2023-05-19 14:10:28","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/aaroewriting.com\/category\/refletions\/\" rel=\"category tag\">Refletions<\/a>","space":"<a href=\"https:\/\/aaroewriting.com\/category\/refletions\/\" rel=\"category 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13:46:22","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/aaroewriting.com\/category\/refletions\/\" rel=\"category tag\">Refletions<\/a>","space":"<a href=\"https:\/\/aaroewriting.com\/category\/refletions\/\" rel=\"category tag\">Refletions<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/aaroewriting.com\/tag\/family\/' rel='post_tag'>Family<\/a>"},"readTime":{"min":3,"sec":54},"status":"publish","excerpt":""},{"id":411,"link":"https:\/\/aaroewriting.com\/2019\/09\/18\/raising-women\/","name":"raising-women","thumbnail":{"url":"https:\/\/i0.wp.com\/aaroewriting.com\/wp-content\/uploads\/2022\/06\/girls.jpg?fit=3024%2C4032&ssl=1","alt":""},"title":"Raising Women","author":{"name":"Annie Aaroe","link":"https:\/\/aaroewriting.com\/author\/annieaaroe\/"},"date":"Sep 18, 2019","dateGMT":"2019-09-18 11:21:29","modifiedDate":"2023-05-19 09:09:56","modifiedDateGMT":"2023-05-19 14:09:56","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/aaroewriting.com\/category\/refletions\/\" rel=\"category tag\">Refletions<\/a>","space":"<a href=\"https:\/\/aaroewriting.com\/category\/refletions\/\" rel=\"category tag\">Refletions<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/aaroewriting.com\/tag\/cokie-roberts\/' rel='post_tag'>Cokie Roberts<\/a><a href='https:\/\/aaroewriting.com\/tag\/current-events\/' rel='post_tag'>Current Events<\/a><a href='https:\/\/aaroewriting.com\/tag\/politics\/' rel='post_tag'>politics<\/a><a href='https:\/\/aaroewriting.com\/tag\/women\/' rel='post_tag'>women<\/a>"},"readTime":{"min":2,"sec":14},"status":"publish","excerpt":""},{"id":392,"link":"https:\/\/aaroewriting.com\/2019\/09\/13\/the-scary-beginning\/","name":"the-scary-beginning","thumbnail":{"url":"https:\/\/i0.wp.com\/aaroewriting.com\/wp-content\/uploads\/2019\/08\/cropped-box.jpg?fit=512%2C512&ssl=1","alt":""},"title":"The Scary Beginning","author":{"name":"Annie 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