Advertorials is a word taken from days gone by when advertisers would use sponsored editorial content in magazines to educate their readership on a specific topic related to a product or service.
In the internet age, advertorials are used as pre-sale pages in both simple and complex marketing funnels. Advertorials allow you to warm up cold traffic before they reach your sales page.
Advertorials can also help you navigate social media rules by placing a compliant landing page, in the form of a blog, article or editorial between your social ad and your final sales page.
Industry articles can be used in marketing funnels like an advertorial, or as a way to network among colleagues in your industry and to give you authority in your market.