KPIs Category

How I Craft b2b Cold Email Campaigns for SaaS: Process Breakdown

This is a detailed breakdown of the process I used to craft cold email campaigns. I tweaked my process slightly for a b2b SaaS company that was using email as their primary outbound lead source and looking to branch out into more competitive segments of the market. In this article I outline the four stages of my cold email writing process.

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Share Your Podcast Appearance: A How-To Guide

If you have yet to share your podcast appearance(s) to your email audience, you are missing out on a big opportunity.

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Increase Your Email ROI By Doing This

When your emails create a human connection between the reader and your company, you will hook more prospects and foster customer loyalty. But that doesn’t change the fact that emailing frequently, irregardless of the content, is going to make the biggest impact on your email ROI.

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Give Your Brand A Personality

Use This Approach To Build a Connection With Your Customers, Share Memorable Stories, and Drive ROI If you are a founder/CEO of your business, I can’t stress enough how important it is to connect directly with your customers. Whether you run a product based, service based or a SaaS company, you will see positive results […]

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