Prospecting Category

2022 Wrap Up: B2B Cold Email Trends

Cold email is a super effective way for b2b companies to bring in new business. The problem is… every one of your competitors is also sending cold emails. Your prospects are not going to respond to your company’s outreach when it’s buried among the literally hundreds of emails they receive in a day. But there are ways to make your cold emailing campaigns more effective and it starts by understanding what your prospective customers want. Then you have to figure out how to connect your company’s main objective to what your prospects actually want, and do this in a way that gets their attention. 

I’ve compiled a list of 8 types of cold emails that are trending in 2022. Any of these types of emails can work well to grow your outbound leads, however there are some things I’ve found out in the wilds of cold email country, that I advise you to avoid

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How I Craft b2b Cold Email Campaigns for SaaS: Process Breakdown

This is a detailed breakdown of the process I used to craft cold email campaigns. I tweaked my process slightly for a b2b SaaS company that was using email as their primary outbound lead source and looking to branch out into more competitive segments of the market. In this article I outline the four stages of my cold email writing process.

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Job Interviews: From Novice to Nailing It

I’ve worked at a high level for twenty straight years but I never had to interview for a job. Until December 2021. I’ve run my own businesses my entire career, and since 2019 I’ve been freelancing as a copywriter. But as the world shifted, so did my copywriting business and I became hungry for more […]

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