Business Category

Job Interviews: From Novice to Nailing It

I’ve worked at a high level for twenty straight years but I never had to interview for a job. Until December 2021. I’ve run my own businesses my entire career, and since 2019 I’ve been freelancing as a copywriter. But as the world shifted, so did my copywriting business and I became hungry for more

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Make Your Emails STAND OUT

My email inbox is full of pitches. I own a small brick&mortar plus e-com CPG business (it’s a bagel shop!) and from both fronts I get hit with hundreds of marketing emails a day. Sometimes… SOMETIMES… the subject line will get me to open. Usually, I open by mistake (have you seen the “re: Your

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Sell Your Product… Sell Your Brand

Build trust and connection with your audience with this email launch formula designed to sell your offer while also building your brand’s authority.

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Customers Love A Good Story

For 19 years I’ve owned and run my family’s business, a local bagel shop where we make our bagels from scratch, boil and bake them in a real oven (not some steam room or conveyor belt oven) and sell them for breakfast five days a week, all over our local area. The business is now

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